The Online
Brand Directory

Welcome to DTC et cetera, the ultimate guide to the best Direct to Consumer Brands on the internet. All the hottest DTC (D2C) brands in one place.

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Brand Of The Day

Logos of the brands

Soho Home

Soho Home is an interiors brand that offers a range of products for relaxed, sociable living. With more than 25 years of design heritage, the brand was created to mirror the look and feel of Soho Houses around the world. Soho Home offers a range of products, including furniture, tableware, accessories, lighting, home fragrance, and textiles. The brand was born when guests of Soho Houses began asking if they could purchase their favorite pieces from the properties. Each collection is designed collaboratively with the interiors of Soho Houses, drawing inspiration from the surrounding areas, creative communities, and history of each location.

Hottest Brands Right Now

Something Navy
Something Navy
Apparel

Something Navy is a fashion and media brand founded by Arielle Charnas in 2009. The brand is known for its Something Navy collection, which is designed for the everyday icon and features elevated wardrobe staples and not-so-basic essentials. Something Navy's editorial content is filled with inspiring and engaging lifestyle stories covering a wide range of topics, including personal essays, beauty and skincare tips, travel inspiration, and fashion advice.

True & Co
True & Co
Apparel

Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.

care/of
care/of
Wellness

care/of is a smart vitamin brand that delivers vitamins in a smarter way. We're not just about mega doses and empty promises, our nutrient-rich formulas are formulated by experts, personalized and fractionated into essentials, and delivered fresh to your door each month.

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