Wild One

Wild One is a pet apparel and accessory brand founded in New York in 2018 by Minali Chatani, Adam Danker-Feldman, Bill Wells, and Veronica Becchetti. Their mission is to provide stylish, functional, and practical pet products for design-conscious millennial pet owners. Wild One offers a variety of products including leashes, bowls, treats, grooming kits, poop bags, toys, and more. They have been featured in Forbes and have partnerships with major retailers like Target, Nordstrom, Bloomingdale’s, and Harrod’s in the UK. In addition to their products, Wild One also participates in campaigns to help find abandoned dogs forever homes, sponsors animals through the Badass Brooklyn Animal Rescue, and hosts adoption events.

Millennial pet owners who prioritize style, functionality, and practicality in their pet products would find Wild One useful. These customers are likely to be design-conscious and seek out products that reflect their personal aesthetic. They value quality and durability in their purchases and are willing to invest in products that will last.

Wild One aligns with these customers' values by offering a range of stylish and functional pet products that are designed with both the pet and owner in mind. Their products are made with high-quality materials and are built to last, which appeals to customers who want to invest in products that will stand the test of time. Additionally, Wild One's commitment to animal welfare through their partnerships and campaigns resonates with customers who prioritize social responsibility and giving back to their community.

Overall, Wild One is a great option for millennial pet owners who want to provide their pets with stylish and practical products while also supporting a brand that aligns with their values.

• Quality product, with soft harness material comparable to athleisure from Lululemon.
• Three places to hook onto the harness.
• Dog bags open easily, are bio-degradable, and hide the color of the poop.
• Rubber toys are aesthetically pleasing and have lasted a while.
• Harness is the one dog fusses about the least, and is pretty soft and comfortable.
• Leash and bag holder are both great.
• Easily cleaned and minimal branding.
• Cute options and colorways.

• Products are priced higher compared to similar items from other brands.
• Some products, such as the leash and collar, may be too thick and cumbersome for some dogs.
• The bags do not effectively contain odor and need to be disposed of immediately after use.
• The elastic attaching the bag dispenser to the leash may not be durable enough to last long-term.

Wild One offers free shipping for orders over $50 within the continental US. Orders under $50 have a standard shipping fee of $5. For faster delivery within 2-3 business days, customers can pay $20. International orders have shipping fees calculated at checkout, and customers are responsible for any duties and taxes.

Wild One's return policy allows customers to return unused and unworn items within 30 days of delivery for a full refund. To return an item, customers can email Wild One at [email protected] to receive a prepaid shipping label. Upon the reception of the returned item, Wild One will process the refund. All other items are covered under the 1-year warranty period, but cannot be returned for a refund. It is not specified how long it takes Wild One to process a return.