Lit Method

Lit Method is a Los Angeles-based sporting goods brand founded in 2015 by Justin Norris and Taylor Gainor. They specialize in low-impact training, offering a patent-pending rower, membership plans, virtual classes, and workout accessories. With celebrity endorsements and features in publications like the Los Angeles Times, Byrdie, and PopSugar, Lit Method is a convenient way to stay fit indoors.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Lit Method

Lit Method is a sporting goods brand founded in 2015 by Justin Norris and Taylor Gainor in Los Angeles, California. The brand specializes in low impact training and offers a patent-pending rower, membership plans, virtual classes, and workout accessories. They have gained a following online with publications such as the Los Angeles Times, Byrdie, and PopSugar, and are affiliated with celebrities such as Jay-Z and Adrián González. Lit Method provides a straightforward shopping experience, and is a great way to recover from physical injuries. Members can view their progress and join the Lit Method community on their app, and offers a convenient way to work out indoors. They also offer financing and discounts for military and front line workers, as well as a risk free trial.

Who Shops At Lit Method

Fitpreneurs are individuals who prioritize their physical health and fitness, while also maintaining a busy and active lifestyle. They are often entrepreneurs, business owners, or professionals who value efficiency and convenience in their daily routines. These customers are looking for high-quality fitness equipment and programs that can help them achieve their fitness goals without sacrificing their time or energy. Lit Method is an ideal fit for Fitpreneurs because it offers low impact training that is gentle on the joints, making it perfect for those recovering from injuries or looking for a low-impact workout. The brand's patent-pending rower and virtual classes provide a convenient way to work out indoors, which is especially important for busy individuals who may not have time to go to a gym. Additionally, Lit Method's membership plans and app allow members to track their progress and join a community of like-minded individuals, which is important for those who value accountability and support in their fitness journey. Fitpreneurs also value brands that align with their personal values, such as sustainability and social responsibility. Lit Method's commitment to using eco-friendly materials in their products and offering discounts for military and front line workers demonstrates their dedication to these values. The brand's straightforward shopping experience and risk-free trial also align with the values of efficiency and convenience that are important to Fitpreneurs. Overall, Fitpreneurs who prioritize their physical health and fitness, while also maintaining a busy and active lifestyle, would find Lit Method useful due to its low impact training, convenient workout options, and commitment to sustainability and social responsibility.

Lit Method Pros & Cons according to customers

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Cons

Lit Method's Shipping Policy

Lit Method offers complimentary delivery to the US and Canada for their machine purchases. Customers who purchase the machine will save $145 plus complimentary delivery. Delivery usually takes 3 to 5 business days. There is no information available on tracking numbers or shipping locations.

Lit Method's Return Policy

Lit Method offers a 14-day window for customers to return their products. Customers must pay a $400 restocking fee, and items must be in new condition to be eligible for returns. No refunds are given for their app, but customers can cancel at any time. The company processes returns quickly, and items that cannot be returned include any that are used or damaged.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience

Active Millennials

Stereotype

Fitpreneur

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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
78
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100
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Lit Method on Socials

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Lit Method (@Lit Method) • Instagram photos and videos

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