Loaf

Loaf's commitment to supporting local businesses and artisans shines through in their stylish and comfortable homewares. Create a cozy and inviting home with their wide range of quality products.

Specialty
Socials
70
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Loaf

Loaf is a homewares retail business that was established in 2008. Founded by Charlie Marshall and his wife, the company prides itself on its commitment to supporting local businesses and artisans. Loaf offers a wide range of homewares products including furniture, bedding, lighting, and accessories, all of which are designed to be both stylish and comfortable. With a focus on quality and attention to detail, Loaf's products are perfect for those who want to create a cozy and inviting home.

Who Shops At Loaf

Those who want to create a cozy and inviting home with stylish and comfortable homewares will find Loaf's wide range of products, designed with quality and attention to detail, an excellent fit.

What customers love about Loaf

Here's what shoppers have to say:
  • Daniel at the St Albans store was knowledgeable, not pushy, and made the whole experience less stressful.
  • Jess was super helpful, had good knowledge, and made the process of ordering really easy with no unwanted hard selling.
  • The Beekeeping fragrance reed diffuser is the best ever purchased, filling the room with a fabulous smell.
  • The staff at the Wilmslow branch were extremely professional, helping customers choose the best sofa for their requirements, and keeping them updated on delivery times.
  • The Battersea Store staff provided amazing customer service, being patient and spending time with customers to choose colors and even allowing their little dog to roam around.
Cons
  • The furniture is uncomfortable and lacks support
  • The cushions do not hold their shape well
  • The fabric quality is poor and prone to discoloration
  • The delivery service is unreliable and packages may be left unattended

Loaf's Shipping Policy

Loaf is a brand that only delivers within the UK mainland, except for the Isle of Wight where they deliver all their wares except medium items. Unfortunately, they do not deliver to places like Northern Ireland and the Channel Islands. However, they do offer delivery to the UK depot of your chosen international shipping partner, who will handle the rest of the delivery process.

Loaf's Return Policy

Loaf offers a hassle-free return policy for their products. Customers can return takeaway items by contacting Loaf. Loaf will issue a Sales Return Number and DPD will email a returns label to print out. The item should be wrapped securely and taken to the nearest DPD Pickup Shop. For teeny and small items, customers must request a return within 14 days of accepting their delivery. For medium items, customers can return their items within 14 days with no questions asked. Loaf will arrange for a collection from the customer's address on a day that suits them. For biggish and large items, customers can call the company within 14 days of accepting their delivery to arrange a collection. Loaf offers a 100-night trial for their mattresses, and customers can return or exchange them within that time frame.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Cozy home enthusiasts

Stereotype

Cozy

Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
70
/
100
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DTCetc Score
74
/
100
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Loaf on Socials

View this profile on Instagram

Loaf (@Loaf) • Instagram photos and videos

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