KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

Category
Beauty
Specialty
Socials
84
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About KraveBeauty

KraveBeauty was founded in 2017 by Liah Yoo, a skincare enthusiast and YouTube personality. The brand was created to address the overwhelming nature of the skincare industry and to provide customers with products that truly work for their skin. KraveBeauty offers a range of products that are designed to simplify skincare routines and promote healthy, glowing skin. Their products are formulated with clean, high-quality ingredients and are free from harmful chemicals. Some highlights of the brand include their popular Great Barrier Relief serum, which helps to repair and protect the skin's natural barrier, and their Matcha Hemp Hydrating Cleanser, which gently cleanses the skin without stripping it of its natural oils. Overall, KraveBeauty is a brand that prioritizes skin health and simplicity, making it a great choice for anyone looking to streamline their skincare routine.

Who Shops At KraveBeauty

KraveBeauty's customers are individuals who seek a simplified skincare routine and are overwhelmed by the complexity of the skincare industry. They appreciate the brand's focus on skin health and the use of clean, high-quality ingredients. KraveBeauty's clientele is likely to be drawn to the brand's commitment to providing products that truly work for their skin, while also valuing the founder's skincare expertise and YouTube background.

What customers love about KraveBeauty

Here's what shoppers have to say:
  • Users have noticed substantial improvement to their skin after using KraveBeauty products
  • Matcha Hemp Hydrating Cleanser is a fan favorite and leaves skin feeling amazing
  • KraveBeauty is committed to clean, gentle ingredients that are effective for the skin
  • The brand prioritizes sustainability with eco-friendly packaging and intentional use of materials
  • KraveBeauty is priced fairly and has aesthetically pleasing branding
  • Leah Yoo's videos describing the intentionality of the ingredients and formulations enhance the overall experience with the brand
Cons
  • The products may not work for everyone's skin type and may not provide enough hydration.
  • The brand has discontinued some of their popular products, which can be frustrating for customers.
  • KraveBeauty is not as widely available as some other skincare brands, which can make it harder to purchase.
  • The brand's social media presence may not be as visually appealing as some customers would like.

KraveBeauty's Shipping Policy

Kravebeauty order processing time usually takes 1-2 business days from the time the order is placed on their site. In case of any changes or cancellations, customers are advised to inform them via email at hello@kravebeauty.com as soon as possible. However, during holidays, new product launches, restocks, and promotions, order processing times may be subject to delays. Shipping prices, shipping costs, or shipping deals for purchases over a certain price are not mentioned on their website. Domestic and international shipping policies are also not stated.

KraveBeauty's Return Policy

Kravebeauty has a 30-day return policy for customers who are not satisfied with their purchase. To be eligible for a return, the item must be unopened and unused, and it must have been purchased on kravebeauty.com. Return shipping fees are not covered, and shipping costs from the original order will not be refunded. The company limits one refund per product for each customer, but this policy may change depending on the case. Return requests are evaluated on a case-by-case basis. If a product is damaged or defective, the company takes full responsibility.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
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$
$
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Simplifier

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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80
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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KraveBeauty on Socials

View this profile on Instagram

KraveBeauty (@KraveBeauty) • Instagram photos and videos

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8 Faces

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