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DTCetc’s Take
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Warby Parker is a socially conscious direct-to-consumer eyewear brand founded in 2010 by Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider. The company offers premium prescription glasses for men and women at reasonable prices. Warby Parker is committed to charitable business practices and has a "Buy a Pair, Give a Pair" program that has distributed over five million pairs of glasses across the globe. Warby Parker frames are designed in-house and custom-designed cellulose acetate comes from a family-run factory in Italy. The company also has a stated commitment to lower carbon emissions, and partners with third-party testing agencies and compliance organizations to ensure ethical sourcing of materials and performance protocols. Warby Parker also has an app called "Prescription Check" that allows customers to renew their prescriptions.
Customers who prioritize socially-conscious and ethical business practices would find Warby Parker useful. These customers are likely to be environmentally conscious and interested in supporting companies that give back to their communities. They may also be interested in purchasing products that are made from sustainable materials and are produced in an ethical manner.
Warby Parker aligns with these customers' values by offering premium prescription glasses at reasonable prices, while also committing to charitable business practices. The "Buy a Pair, Give a Pair" program is a significant draw for socially-conscious customers, as it allows them to support a company that is making a positive impact on the world. Additionally, Warby Parker's commitment to lower carbon emissions and ethical sourcing of materials further reinforces the company's dedication to sustainability and ethical business practices.
The "Prescription Check" app is also a useful tool for customers who prioritize convenience and efficiency. This feature allows customers to renew their prescriptions without having to visit an eye doctor, which can be a time-consuming and costly process.
Overall, socially-conscious customers who are interested in supporting companies that prioritize sustainability, ethical business practices, and charitable giving would find Warby Parker to be a useful and appealing option for purchasing prescription glasses.
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Here's what shoppers have to say:
- Quality is good for the price, with a convenient online and in-store experience.
- Free try-on box is fun and convenient, and customer service is top notch.
- Variety of styles and affordable price point.
- Easy to order and staff are friendly and helpful.
- Return process is flexible.
Cons
- The quality of Warby Parker's glasses is inconsistent.
- Customer service can be slow to respond to inquiries or issues.
- Some customers have reported difficulty with the online ordering process.
Warby Parker offers free shipping to the US and Canada, as well as Puerto Rico, Guam, the US Virgin Islands, and military APO/DPO/FPO addresses. For US orders, prescription orders typically take 7-10 business days to process and non-prescription orders take 5 business days for sunglasses and 7-10 business days for eyeglasses. For an expedited shipping option, customers can pay $20 for a quicker turnaround time. For Canadian orders, non-prescription orders take 6-8 business days for Ontario and Quebec and 9-12 business days for other provinces. Single-vision prescription orders take 10-12 business days for Ontario and Quebec and 12-14 business days for other provinces. Progressive prescription orders take 11-13 business days for Ontario and Quebec and 14-17 business days for other provinces. Specialized lenses take 11-13 business days for Ontario and Quebec and 14-17 business days for other provinces. Gift cards take 3-5 business days to process. E-gift cards are sent within an hour of ordering and can also be scheduled for a future delivery. Accessories take 5 business days to process.
Warby Parker has a 30-day return policy that is hassle-free and offers a free refund if you are not satisfied with your order. Warby Parker also offers a one-year, no-scratch guarantee for eyeglasses and sunglasses lenses, however they are unable to replace lenses for frames that are not built by Warby Parker. To return an item, customers should download the Warby Parker app (available for Apple users only) to pay for and track their order. Warby Parker customer service agents are also available to help customers with their returns. Gift cards are non-refundable and Warby Parker does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
88
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100
This brand offers products that are on the pricey side.
Target Audience
Young professionals
Stereotype
Socially-conscious
Pricing Rating
$
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
88
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100
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Crap Eyewear is the perfect brand for those who want funky and affordable sunglasses without sacrificing sustainability. With a commitment to counterculture and single-use plastic-free packaging, they're the perfect choice for the conscious consumer.
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Just pick a style, and we'll send you six pairs to try on at home for six days. Try on all the different frame shapes, sizes, colors and gender-specific designs and pick the frames that fit your face best.
Speciality
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