Liquid IV

Liquid IV offers delicious electrolyte drink mixes that promote health and wellness for all. Their commitment to environmentally responsible business practices and one-to-one giveback pledge makes them a mission-based organization worth supporting.

Category
Wellness
Socials
89
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Non GMO
Gluten Free

DTCetc’s Take

About Liquid IV

Liquid IV is a wellness company and has a product line that includes great-tasting, non-GMO electrolyte drink mixes that utilize Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream. This helps consumers feel better, faster. The products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, and Amazon. Liquid IV is committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all. As a mission-based organization, giveback is one of the core pillars built into their DNA. Since 2015, they have donated over 22 million servings of Liquid I.V. to those in need around the world through their one-to-one giveback pledge.

Who Shops At Liquid IV

Liquid IV is the perfect brand for health-conscious consumers seeking great-tasting, non-GMO electrolyte drink mixes. Their products utilize Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients, promoting health and wellness for all while upholding environmentally responsible business practices.

What customers love about Liquid IV

Here's what shoppers have to say:
  • I love the flavor of the product and the positive results it has on me.
  • Liquid I.V. has helped me during hikes, bike trips, walks, and even during COVID.
  • The product is non-GMO, gluten-free, dairy-free, and soy-free.
  • Liquid I.V. is rich in electrolytes, including potassium and sodium, which help the body absorb water and boost hydration.
  • The company has a strong social impact, having donated more than 31 million servings worldwide.
Cons
  • Poor customer service experience reported by some customers.
  • Long wait times when attempting to contact customer service.
  • Some flavors contain high sugar content.
  • No international shipping available.
  • Not suitable for everyone, as it is recommended to consult a doctor before consuming if pregnant, nursing, or with any medical concerns.

Liquid IV's Shipping Policy

Liquid I.V. offers free standard shipping with a delivery time of 3-6 business days. There is also an option for UPS 3 Day shipping for a fee of $20. Please note that once an order has been processed, the shipping method cannot be changed. Processing times for orders take 1-2 business days, and extra time should be allowed for orders placed on weekends or holidays. Standard shipping to military addresses is sent via USPS and may take up to 21 business days.

Liquid IV's Return Policy

Liquid IV has a customer-friendly return policy that allows customers to return products within 60 days of delivery. To initiate the return process, customers should contact Liquid IV and provide valuable input as to why they are requesting a return. Refunds will be processed once the order is received at the warehouse. It is important to note that only orders purchased through liquid-iv.com are eligible for return. Samples, on the other hand, are not eligible for return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious consumers

Stereotype

Health-conscious

Pricing Rating
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80
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Sustainability Score
85
/
100
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Quality Score
85
/
100
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DTCetc Score
89
/
100
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Liquid IV on Socials

View this profile on Instagram

Liquid IV (@Liquid IV) • Instagram photos and videos

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