The best in
quit smoking.
3 direct-to-consumer quit smoking brands, ranked by DTCetc score — led by Ripple. How we score →
The podium
Top quit smoking brands, ranked by DTCetc score
About this list
Quitting smoking, living tobacco free. These popular DTC quit smoking companies missions include providing alternatives to cigarettes that allow smokers to have a satisfying experience using tobacco-free nicotine products and quitting all together. Smoking has been proven to cause heart disease, lung disease, and cancer, even in the absence of a smoking-related disease. Quitting smoking may be the single most important step a smoker can take to improve overall health. These companies are going beyond the traditional nicotine gum and patch to provide alternatives that utilize non-tobacco and natural products. Some popular quitting services and alternative nicotine product brands include Zero and Lucy.
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC quit smoking brand?
Ripple tops our quit smoking ranking with a DTCetc score of 74/100, based on quality, sustainability and pricing.
How many DTC quit smoking brands does DTCetc cover?
We track 3 direct-to-consumer quit smoking brands, each scored and ranked on quality, sustainability and price.
What are the most affordable quit smoking brands?
Lucy, Zero, Ripple carry the lowest price tiers in our quit smoking ranking.
What are the most sustainable quit smoking brands?
Ripple, Zero, Lucy lead this list on our sustainability score.