The best in
fitness trackers.
8 direct-to-consumer fitness trackers brands, ranked by DTCetc score — led by Oura. How we score →
The podium
Top fitness trackers brands, ranked by DTCetc score
About this list
Fitness tracker brands are all about helping you live your best, healthiest life! These companies design and manufacture wearable devices that track your activity levels, sleep patterns, and more. Some fitness tracker brands focus on a specific type of activity, like running or swimming, while others offer more general tracking capabilities. Many fitness tracker brands also offer apps or other online tools to help you set goals, track your progress, and get motivation and support. Whether you're a seasoned athlete or just starting out on your fitness journey, there's a fitness tracker brand out there for you. So get moving and start reaching your fitness goals today!
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC fitness trackers brand?
Oura tops our fitness trackers ranking with a DTCetc score of 89/100, based on quality, sustainability and pricing.
How many DTC fitness trackers brands does DTCetc cover?
We track 8 direct-to-consumer fitness trackers brands, each scored and ranked on quality, sustainability and price.
What are the most affordable fitness trackers brands?
Levels, Mrs Jones, Whoop carry the lowest price tiers in our fitness trackers ranking.
What are the most sustainable fitness trackers brands?
Ava Women, Hyperice, Whoop lead this list on our sustainability score.