Bobbie

Bobbie offers European-style organic infant formula in a range of flavors and packaging options. Bobbie is the only female-founded and mom-led infant formula company in the U.S., offering simple, healthy feeding in 8oz and 24 oz. sizes! And Bobbie's packaging is 99% recyclable!

Category
Baby
Specialty
Socials
87
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Bobbie

Bobbie is a company is dedicated to supporting modern parents with a range of infant formula products that prioritize quality and accessibility. Bobbie's team includes food scientists, medical experts, and operators who are also parents, and they understand the challenges that come with raising a child. Bobbie's promise is to provide peace of mind to parents by offering undeniably good formula options and unwavering support, no matter what feeding decision they make. The company is also committed to giving back to the community, with initiatives that support mastectomy moms, non-profits, and milk-insecure babies. Bobbie recognizes that formula can be a contentious topic, but they are committed to providing a high-quality product that meets the needs of modern parents.

Who Shops At Bobbie

Bobbie resonates with modern parents seeking high-quality, accessible infant formula options that prioritize the well-being of their child. These customers value the company's support, understanding of parenting challenges, and commitment to providing formula options that offer peace of mind. Bobbie's dedication to giving back to the community further appeals to parents who want to support a brand that cares for families in need.

What customers love about Bobbie

Here's what shoppers have to say:
  • Great for newborns and infants
  • Reasonably priced with European approach
  • High acceptance and tolerance
  • Organic, non-GMO ingredients
  • No artificial additives or palm oil
Cons
  • Formula cans are too small.
  • Does not contain probiotics or prebiotics.
  • Contains canola oil, which some parents may be wary of.
  • Not suitable for infants with a cow's milk allergy.

Bobbie's Shipping Policy

Bobbie is a brand that dispatches all orders within 1-2 business days using Australia Post. For Australian orders, free standard shipping is available for orders over $100, while orders below $100 have a flat rate of $10 for standard shipping. Express shipping can be selected at checkout for a flat rate of $15. For New Zealand orders, free standard shipping is available for orders over $150 NZD, while orders below $150 have a flat rate shipping fee of $15 NZD. For the rest of the world, a flat rate standard shipping fee of $25 AUD applies, and customers can choose express post for a flat rate of $35. International customers may incur customs fees and duties.

Bobbie's Return Policy

Bobbie offers a 14-day return policy for their items. Customers can request an exchange or credit note, but refunds are not provided for change of mind. To be eligible for a return, the item must be in the same condition as received, unworn or unused, with tags and in the original packaging. Proof of purchase is required. Sale items and gift cards cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
87
/
100
This brand offers products that are on the pricey side.
Target Audience

Modern parents, quality, accessibility

Stereotype

Parent

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
95
/
100
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DTCetc Score
87
/
100
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Bobbie on Socials

View this profile on Instagram

Bobbie (@Bobbie) • Instagram photos and videos

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