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Fitness & Outdoors — Empowered

Mrs Jones

Mrs Jones is a Stockholm-based brand founded by Karin Björkegren Jones, offering yoga videos, online courses, and books on health and wellness. With a feminist perspective and a dedication to positive body image, Mrs Jones inspires and guides individuals on their wellness journey.

DTCetc Score
60
out of 100
01

The story

Mrs Jones is run by Karin Björkegren Jones, a journalist, author, yoga teacher, and health inspirator. She guides people toward healthier lifestyles through courses, lectures, books, and her blog 'Yoga, mat och meningen med livet.' Since 2001, her work has primarily focused on yoga.

Who shops at Mrs Jones

For people interested in yoga, health, wellness, and lifestyle guidance.

100%
Direct-to-consumer
Fitness & Outdoors
Category
02

The DTCetc bottomline

60
/100
Overall score
Quality80
Sustainability50
Value for money50
Category
Fitness & Outdoors
Style
Empowered
03

What customers say

Customers love
  • Founded by a journalist with expertise in health and wellness
  • Offers multiple formats including courses, lectures, books, and podcasts
  • Blog provides ongoing health and lifestyle content
  • Yoga-focused practice since 2001

Mrs Jones shipping policy

We don't have any information on Mrs Jones' shipping policy at this time.

Mrs Jones return policy

We don't have any information on Mrs Jones' return policy at this time.

04

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