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Mrs Jones
Mrs Jones is a Stockholm-based brand founded by Karin Björkegren Jones, offering yoga videos, online courses, and books on health and wellness. With a feminist perspective and a dedication to positive body image, Mrs Jones inspires and guides individuals on their wellness journey.
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Mrs Jones is a brand founded by Karin Björkegren Jones, a journalist, writer, and yoga teacher. The company was established in 2001 and is based in Stockholm, Sweden. Mrs Jones offers a range of products and services focused on yoga, health, and wellness. Their offerings include yoga videos, instructional videos, and online courses on topics such as yoga, sleep, and the lymphatic system. Mrs Jones also publishes books on various subjects, including yoga, pelvic floor training, and Karin's personal journey through breast cancer. One of the highlights of Mrs Jones is their emphasis on the female perspective, with feminism being a common thread in everything they do. With a dedication to positive body image and health, Mrs Jones aims to inspire and guide individuals on their wellness journey.
The Mrs Jones shopper is a woman who's conscious of her health, well-being, and femininity. Often focused on a holistic approach to wellness, she appreciates guidance in yoga, mindfulness, and body awareness. Drawn to a brand that supports female empowerment and offers insights on personal growth and resilience, she's inspired by Mrs Jones' authenticity and commitment to positive body image.
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Here's what shoppers have to say:
- Delicious taste
- Lack of chemicals
- Moist and rich texture
- No gluten or added sugars
- Moist and fluffy texture
- Perfect hint of vanilla
- Can be paired with any frosting
- Named "Best Boxed Cake Mix"
Cons
- No negative reviews found
We don't have any information on Mrs Jones' shipping policy at this time.
We don't have any information on Mrs Jones' return policy at this time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
60
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100
This brand offers products that are on the pricey side.
Target Audience
Yoga enthusiasts seeking expertise and empowerment
Stereotype
Empowered
Pricing Rating
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Sustainability Score
50
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100
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Quality Score
80
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100
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DTCetc Score
60
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100
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