Lemon Perfect

Lemon Perfect hydrates with a refreshing lemon flavor, sans sugar and artificial additives. Thanks to a recent $31 million investment, it's set to scale to over 40,000 distribution points by 2022.

Category
CPG
Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Non GMO
Organic
Gluten Free

DTCetc’s Take

About Lemon Perfect

Lemon Perfect is a fast-rising hydrating lemon water brand founded in 2018 by Yanni Hufnagel with a mission to promote healthy hydration and deliver the joy of flavor—anytime, anywhere, and for everyone. Lemon Perfect offers a super-refreshing, great-tasting, and hydrating flavored lemon water with zero sugar and no artificial flavors or sweeteners. Powered by squeezed organic lemons, Lemon Perfect contains electrolytes from potassium and is packed with vitamin C, making healthy hydration more convenient, delicious, and refreshing than ever. With the recent investment of $31 million in Series A from an influential network of investors, including Beyoncé Knowles-Carter, Lemon Perfect plans to scale the brand to over 40,000 points of distribution by the end of 2022.

Who Shops At Name

Lemon Perfect is the go-to choice for those who crave a refreshing and healthy beverage. With its hydrating flavored lemon water containing zero sugar and no artificial flavors or sweeteners, this brand makes healthy hydration more convenient, delicious, and accessible than ever.

What customers love about Lemon Perfect

Here's what shoppers have to say:
  • The various lemon flavors are enjoyable and not too acidic, making it easier on the stomach.
  • The Peach Raspberry flavor is a great alternative to soda and artificial sweeteners, and is good for those with IBS.
  • The Four Flavor Variety pack is high in Vitamin C, low in calories and carbs, making it a great option for those counting calories.
  • The Pineapple Coconut flavor tastes like a piña colada and is a favorite among the other flavors.
  • The 6-Flavor Variety pack is a great value and healthier than other carbonated drinks.
  • The Just Lemon flavor is refreshing and a great alternative to sodas and caffeine drinks.
  • The Lemon Perfect water is a great option for those trying to cut back on sugary drinks and wean off caffeine.
  • The Lemon Perfect water is enjoyable and recommended for daily consumption.
Cons
  • The product's expiration date may not be reliable, with some cases expiring earlier than advertised
  • There are concerns about the health risks associated with the use of erythritol as a main ingredient
  • The lemon flavor may be too strong and artificial, resulting in an unpleasant taste
  • Some cases may arrive damaged, making them unsafe to consume
  • Overall, customers were disappointed with the taste and would not recommend purchasing the product

Lemon Perfect's Shipping Policy

Lemon Perfect offers a standard shipping method of 2-3 business days, with same-day or two-hour options available in select cities. Free shipping is available for orders of $45 or more, while one case of Lemon Perfect incurs a $10.00 shipping fee.

Lemon Perfect's Return Policy

Lemon Perfect offers a 30-day refund policy for their online orders. If customers are not satisfied with their purchase, they can request a refund by contacting Lemon Perfect within 30 days of receiving their order. Refunds are limited to one case per person and only applicable for the first try of a new flavor. The company recommends customers try their custom variety pack to discover their favorite flavor. Lemon Perfect must be consumed cold, and customers should let it chill in the fridge before drinking. Refunds will be automatically refunded to the original payment method, but it may take 5-10 business days for the bank or credit card company to process and post the refund. The company does not accept returns due to the consumable nature of their products. If customers receive a defective, damaged, or wrong item, they should contact the company immediately to evaluate the issue and make it right.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious consumers

Stereotype

Health-conscious

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Sustainability Score
70
/
100
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Quality Score
80
/
100
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DTCetc Score
79
/
100
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Lemon Perfect on Socials

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