Kulfi

Kulfi is a South Asian-inspired beauty brand that celebrates culture and inclusivity through its colorful and delicious ice cream-inspired makeup products. They prioritize representation and give back to mental health organizations, making them a brand that values self-expression and advocacy.

Category
Beauty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Kulfi

Kulfi is a South Asian-inspired beauty brand founded by Priyanka Ganjoo in 2019. Kulfi celebrates culture and beauty through its colorful and delicious South Asian ice cream-inspired makeup products. Kulfi understands the importance of representation and inclusivity, which is why they create and test their products for people with different skin tones, undertones, and skin concerns. In addition to providing high-quality makeup products, Kulfi also gives back to mental health organizations that serve the unique challenges faced by South Asian communities. Overall, Kulfi is a brand that values self-expression, inclusivity, and mental health advocacy.

Who Shops At Name

Kulfi's customers are individuals who value South Asian-inspired beauty products, inclusivity, and representation in the beauty industry. They are drawn to the brand's colorful and delicious ice cream-inspired makeup products, which are created and tested for various skin tones, undertones, and skin concerns. Kulfi's clientele also appreciates the brand's commitment to mental health advocacy and support for organizations that serve the unique challenges faced by South Asian communities.

What customers love about Kulfi

Here's what shoppers have to say:
  • The eyeliner color is perfect and the products are great.
  • The product is the best ever and stays in place all day.
  • The eyeliner is perfect for sensitive eyes and lasts all day.
  • The smooth glide and staying power of the eyeliner are amazing.
  • The texture of the eyeliner is nice and highly recommendable.
Cons
  • The eyeliner is difficult to work with and doesn't create a clean wing
  • Sharpening the eyeliner is a challenge and doesn't result in a precise tip
  • The eyeliner is hard to remove and can smudge easily
  • Some users have reported experiencing irritation or discomfort after using the product
  • Removing the eyeliner can be a struggle and may cause damage to the delicate eye area
  • The eyeliner has a tendency to transfer onto the lower lids throughout the day

Kulfi's Shipping Policy

Kulfi currently only ships within the United States, but they are looking into expanding their shipping options globally. For orders within the United States, any purchase above $40 qualifies for free shipping.

Kulfi's Return Policy

Kulfi offers a 30-day return policy for beauty products. Customers can initiate a return by visiting the returns portal and providing their order number and U.S. shipping zip code. A $5 return processing fee will be deducted from the refund amount. The company does not accept returns or exchanges that exceed the 30-day window. All merchandise sales are final and cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
87
/
100
This brand offers products that are on the pricey side.
Target Audience

South asian beauty lovers

Stereotype

Cultural

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
85
/
100
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DTCetc Score
87
/
100
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Kulfi on Socials

View this profile on Instagram

Kulfi (@Kulfi) • Instagram photos and videos

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