Loftie

"Get a good night's sleep with Loftie, the innovative company founded in 2019 by Matt Hassett, Lindsay Tyrpien, Ryan Rhodes, Zack Willis, and Leo Wong. With a focus on wellness, Loftie's intuitive design and limited features help reduce smartphone dependence, ensuring you wake up refreshed and ready to take on the day."

Specialty
Socials
70
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Loftie

Loftie, founded in 2019 by Matt Hassett, Lindsay Tyrpien, Ryan Rhodes, Zack Willis, and Leo Wong, is a company that aims to help people improve their sleep quality by reducing their dependence on smartphones. Loftie's intuitive design and intentionally limited features make it easy for users to fall asleep and wake up refreshed. The company believes in using technology as a tool, not a destination, and prioritizes user privacy by not collecting any data. With a focus on wellness, Loftie is committed to helping people improve their overall health by getting a good night's sleep.

Who Shops At Loftie

People aiming to improve their sleep quality by reducing their dependence on smartphones will find Loftie's intentionally limited features and commitment to user privacy helpful in achieving a good night's sleep.

What customers love about Loftie

Here's what shoppers have to say:
  • Users love the design and aesthetic of the Loftie clock.
  • Many appreciate the variety of features, including white noise, alarm, nightlight, and Bluetooth connectivity.
  • The clock's progressive wake-up noises are effective at waking users up.
  • The Loftie is easy to use and set up.
  • Users appreciate the ability to personalize the clock with different alarm sounds and volume options.
  • Several users have praised the customer service provided by Loftie.
Cons
  • Connectivity issues with sound machine and alarm
  • Clock freezing and requiring constant plug-in
  • Inconsistent syncing with app and variable volume on relaxation tracks
  • Lack of Bluetooth connectivity for the price
  • Insufficient bug and reliability testing before release
  • Random noises resembling mini explosions throughout the day
  • Unintuitive app and inability to rely on clock for phone separation

Loftie's Shipping Policy

Loftie offers free shipping for orders within the United States. Orders are processed the next business day and delivered within two to five business days via UPS SurePost or UPS Ground, although there may be delays due to COVID-19. Customers are advised to contact support@byloftie.com immediately if there are any errors with their shipping address. Loftie does not currently offer international shipping, but their products can be found at MoMA Design Store in the US, and SSENSE and Holt Renfrew in Canada.

Loftie's Return Policy

Loftie offers a 60-day return policy for orders placed on their website. All parts and accessories must be in like-new condition and returned in the original packaging. If the returned Loftie arrives damaged or incomplete, the customer is eligible for up to a 50% refund. Sleep masks and Dark Dots are not eligible for returns, and puzzles can only be returned if unopened and in like-new condition. Effective for orders placed on or after 1/27/2023, all returns will incur a return shipping fee that will be deducted from the refund. To initiate a return, customers must visit the return portal on the Loftie website and submit a return request.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Sleep-conscious individuals

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
70
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100
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DTCetc Score
77
/
100
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Loftie on Socials

View this profile on Instagram

Loftie (@Loftie) • Instagram photos and videos

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