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Home & Garden — Health-conscious

Loftie

"Get a good night's sleep with Loftie, the innovative company founded in 2019 by Matt Hassett, Lindsay Tyrpien, Ryan Rhodes, Zack Willis, and Leo Wong. With a focus on wellness, Loftie's intuitive design and limited features help reduce smartphone dependence, ensuring you wake up refreshed and ready to take on the day."

Loftie
DTCetc Score
77
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Loftie, founded in 2019 by Matt Hassett, Lindsay Tyrpien, Ryan Rhodes, Zack Willis, and Leo Wong, is a company that aims to help people improve their sleep quality by reducing their dependence on smartphones. Loftie's intuitive design and intentionally limited features make it easy for users to fall asleep and wake up refreshed. The company believes in using technology as a tool, not a destination, and prioritizes user privacy by not collecting any data. With a focus on wellness, Loftie is committed to helping people improve their overall health by getting a good night's sleep.

Who shops at Loftie

People aiming to improve their sleep quality by reducing their dependence on smartphones will find Loftie's intentionally limited features and commitment to user privacy helpful in achieving a good night's sleep.

Loftie
100%
Direct-to-consumer
Home & Garden
Category
03

The DTCetc bottomline

77
/100
Overall score
Quality70
Sustainability80
Value for money70
Category
Home & Garden
Style
Health-conscious
04

What customers say

Customers love
  • Users love the design and aesthetic of the Loftie clock.
  • Many appreciate the variety of features, including white noise, alarm, nightlight, and Bluetooth connectivity.
  • The clock's progressive wake-up noises are effective at waking users up.
  • The Loftie is easy to use and set up.
  • Users appreciate the ability to personalize the clock with different alarm sounds and volume options.
  • Several users have praised the customer service provided by Loftie.
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Popular products

Shop the range ↗

Loftie shipping policy

Free shipping

Loftie offers free shipping for orders within the United States. Orders are processed the next business day and delivered within two to five business days via UPS SurePost or UPS Ground, although there may be delays due to COVID-19. Customers are advised to contact support@byloftie.com immediately if there are any errors with their shipping address. Loftie does not currently offer international shipping, but their products can be found at MoMA Design Store in the US, and SSENSE and Holt Renfrew in Canada.

Loftie return policy

60-day return window

Loftie offers a 60-day return policy for orders placed on their website. All parts and accessories must be in like-new condition and returned in the original packaging. If the returned Loftie arrives damaged or incomplete, the customer is eligible for up to a 50% refund. Sleep masks and Dark Dots are not eligible for returns, and puzzles can only be returned if unopened and in like-new condition. Effective for orders placed on or after 1/27/2023, all returns will incur a return shipping fee that will be deducted from the refund. To initiate a return, customers must visit the return portal on the Loftie website and submit a return request.

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