Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
01
The podium
Top beauty brands, ranked
4 Meow Meow Tweet
Beauty
94/100
5 Salt & Stone
Beauty
94/100
6 busy co
Beauty
92/100
7 Ingredients
Beauty
92/100
8 Melyon
Beauty
92/100
9 People's Beauty
Beauty
92/100
10 F Miller
Beauty
91/100
11 Facile
Beauty
91/100
12 Good Light
Beauty
91/100
13 Kester Black
Beauty
91/100
14 Long Wknd
Beauty
91/100
15 Mented Cosmetics
Beauty
91/100
16 Plum Goodness
Beauty
91/100
17 Untoxicated
Beauty
91/100
18 BAGLIORA
Beauty
91/100
19 Axiology
Beauty
90/100
20 OSEA
Beauty
90/100
21 Scentbird
Beauty
90/100
22 Schmidt's
Beauty
90/100
23 Tower 28
Beauty
90/100
24 456 Skin
Beauty
89/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.