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rootine
Rootine focuses on delivering a personalized experience that is convenient for you. From a simple at-home test to a full, 1:1 micronutrients program based on your specific needs. Our technology and service team will work with your healthcare professional to ensure you are receiving the best care through every step, and monitor your health progress digitally - no in-person visits required.
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DTCetc’s Take
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Rootine is a personal nutrition brand founded in 2018 by Rachel Sanders and Dr. Daniel Wallerstorfer that tailors vitamins and minerals to individual needs. Rootine has received praise for its personalized approach to multivitamins and has been featured in notable publications such as AskMen, Healthline, Gear Patrol, and Forbes. The brand strives to deliver the highest quality of vitamin and mineral supplements, containing up to 18 nutrients per formula. Rootine offers a $20 coupon when you subscribe to the mailing list, $25 off your first DNA or Blood test, and free shipping.
Rootine is a brand designed for people who are looking to increase their health and performance. It offers a custom supplement tailored to the individual's needs based on their DNA. The brand is best suited for men and women who are serious about their health and want to take their vitality to the next level.
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Here's what shoppers have to say:
- Rootine provides an easy and convenient way for users to track their health and fitness goals.
- The personalized vitamin packs are tailored to individual needs, making it easy to stay on top of one's health.
- The customer service team is friendly and helpful, providing quick responses to any questions or concerns.
Cons
- The brand's products may not be suitable for all skin types.
- Some customers have reported experiencing skin irritation or breakouts after using the products.
- The prices of the products may be considered high compared to similar brands on the market.
Rootine offers free shipping for customers in the US, the Netherlands, and Germany. For customers in the US, the Netherlands, and Germany who have already uploaded their results from another DNA website like 23andMe or Ancestry.com, their vitamins will be shipped out within 2-3 weeks. For customers who are completing either of the brand’s at-home tests, their results will be ready within 2-6 weeks and their vitamins will be shipped out. No additional shipping costs or deals are mentioned.
Rootine does not accept returns or process refunds of any kind due to their personalized vitamins. No items can be returned and there is no time limit to return an item. The company does not process returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious adults
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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DTCetc Score
84
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100
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