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Vital Proteins
Our mission is to provide clean, organic, pasture-raised collagen peptides and grass fed beef gelatin to help people live their best life during this fast-moving world. We believe that whole food based nutrition containing our protein powders are essential for one's overall health, fitness and wellbeing.
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Vital Proteins is a wellness brand founded in 2013 by Kurt Seidensticker in Chicago. The brand specializes in producing collagen supplements for health, beauty, and fitness. Vital Proteins offers a variety of collagen-based products in different forms such as powders and drinks, which are made with sustainably sourced ingredients. The company focuses on supplying customers with high-quality supplements to maintain a vibrant life as we age. Vital Proteins also provides informational resources on health and fitness, including a recipe blog. Customers can save on their orders through a weekly subscription with a 25% discount on the first order and a 15% discount on subsequent orders. The brand gained notoriety as Jennifer Aniston became Vital Proteins Chief Creative Officer in 2020. With thousands of positive customer reviews, Vital Proteins is a trusted brand for those seeking to enhance their physical stamina and beauty.
Vital Proteins would be useful for customers who prioritize their health and wellness and are looking for supplements to support their physical and beauty needs. These customers may be interested in sustainably sourced collagen products that can help maintain healthy skin, hair, nails, and joints. They may also be interested in products that contain additional ingredients like hyaluronic acid and vitamin C to promote collagen synthesis and moisture retention. When making a purchase, these customers may look for detailed product descriptions and informational resources to help them choose the right product for their needs. They may also appreciate a variety of product forms, such as powders and drinks, and may value a subscription plan to save money and receive free samples. Positive customer reviews and high-quality, sustainably sourced ingredients may also be important factors in their decision-making process. Overall, Vital Proteins would be useful for customers who prioritize their health and wellness and are looking for collagen supplements to support their physical and beauty needs.
Here's what shoppers have to say:
- Quick dissolution
- Positive results reducing knee pain
- Certified paleo-friendly and Whole30 approved
- Free from artificial ingredients
- Over 200,000 positive Amazon reviews
- Positive feedback on quality, value, transparency, website experience, customer service, and natural ingredients
Cons
- Missing measuring scoops
- Unpleasant smells
- Allergic reactions
- Changes in formula
- Containers not filled to top
- Flavorless option has taste
Vital Proteins offers a subscription plan that allows customers to save 25% off with free shipping and free samples added. Shipping is available in the United States, and the brand does not currently offer international shipping. Customers can choose to subscribe to receive their products every 30, 45, 60, or 90 days. The brand also offers a Refer-a-Friend Program, which gives customers $10 off their next purchase for every friend they refer who makes a purchase. Shipping costs for non-subscription orders vary depending on the shipping method and destination. For orders over $50, Vital Proteins offers free standard shipping within the United States.
There is no information available on Vital Proteins' return policy.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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This brand offers products that are on the pricey side.
Quality Score
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Health-conscious, beauty-focused, sustainably-minded
Stereotype
Health-conscious
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