Jinx

Welcome to Jinx, your one-stop shop for premium dog food and dog treats. Proudly made in the USA in-line with strict quality standards, our delicious dog food is proudly created with 80% meat ingredients and free from fillers, such as corn, wheat, soy, and gluten. Jinx offers a variety of foods for your canine ranging from puppy food to senior kibble. Shop Jinx today for premium dog food at affordable prices.

Category
Pets
Specialty
Socials
90
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Jinx

Jinx is a premium direct-to-consumer dog food start-up founded by Michael Kim, Sameer Mehta, and Terri Rockovich in 2020. Their products are tailored to urban, modern dogs and are backed by scientific research with a focus on taste, probiotics, and organic ingredients. The brand has caught the attention of notable publications and has celebrity investors such as Alexis Ohanian, Will Smith, Michael Strahan, Rapper Nas, and Singer Halsey. Jinx's kibble contains 28% protein, low-allergens, patented probiotics, and is third-party tested. They offer three combinations of kibble and three varieties of treats, as well as curated bundles of their best-sellers.

Who Shops At Name

Customers who would find Jinx useful are urbanites who prioritize their dog's health and well-being. These customers are likely to be conscious of the ingredients in their dog's food and prefer organic options. They may also be concerned about their dog's digestion and seek out products with probiotics. Additionally, these customers may have dogs with allergies and require low-allergen options. Jinx aligns with these customers' values by offering premium, organic dog food with patented probiotics and low-allergen options. The brand's focus on taste and scientific research also appeals to customers who want to ensure their dog enjoys their food while receiving the necessary nutrients. The celebrity investors and attention from notable publications may also attract customers who value trendy and innovative products. Overall, Jinx is a great option for urbanites who prioritize their dog's health and want to provide them with high-quality, organic food.

What customers love about Jinx

Here's what shoppers have to say:
  • My dog is obsessed with Jinx's daily dental treats, and loves the taste.
  • Jinx is reasonably priced and does not cause any GI distress.
  • Jinx is convenient and provides good nutrition for every meal.
  • The treats create a positive association and are loved by picky eaters.
Cons
  • The prices of Jinx products are higher compared to similar brands in the market.
  • The product selection of Jinx is limited and may not cater to all pet owners' needs.
  • The shipping and delivery process of Jinx can be slow and unreliable at times.

Jinx's Shipping Policy

Jinx offers free shipping throughout the United States, with orders typically taking 2-4 business days in transit. For Alaska and Hawaii customers, a flat $20 fee is charged for shipping. Jinx also offers expedited 1-2 business day shipping for a flat $20 rate. Unfortunately, Jinx does not ship to P.O. boxes or APO/FPO/DPO addresses. Unfortunately, Jinx does not offer international shipping at this time. Customers can track their orders by logging into their Jinx account and selecting Order Status.

Jinx's Return Policy

Jinx does not have a return policy, so customers cannot return items. If customers have an issue with the product, they can contact the company at [email protected] for assistance. There is no time limit for returning items, and the company does not process returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience

Urban pet owners

Stereotype

Urbanite

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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
88
/
100
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Jinx on Socials

View this profile on Instagram

Jinx (@Jinx) • Instagram photos and videos

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A Pup Above

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Cat Person

Cat Person delivers cat care essentials directly to your doorstep, saving you time and money. We provide a convenient alternative to pet stores and big box pet retailers, and help support local shelters and rescues. Our modern design-centric space allows us to showcase a curated selection of products focused on the wellness of cats.

Dog is Human

Dog is Human is a pet health and wellness brand founded by UChicago alumni. Our human-grade multivitamins are designed by animal nutritionists, veterinarians, and researchers to keep dogs running strong with energy to spare. Our mission is to understand the thoughts and feelings behind each bark to appreciate the health and wellness of our furry friends.

Fetching Fields

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Forthglade

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