La Perla

Indulge in the luxurious and empowering world of La Perla. Crafted by women, for women, their expertly crafted lingerie and undergarments are both stylish and comfortable, making you feel beautiful inside and out.

Category
Apparel
Socials
65
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About La Perla

La Perla was founded in 1954 in Bologna, Italy by Ada Masotti, a talented corsetry maker. From the very beginning, Ada had a vision to enhance feminine beauty and elegance through her innovative lingerie designs. La Perla is renowned for its craftsmanship and quality, and its creations are recognized as being 'made in Italy'. The brand offers a wide range of luxurious lingerie and undergarments that are both functional and stylish. La Perla's products are presented in velvet lined boxes, reminiscent of precious jewels, reflecting the brand's commitment to excellence. With a rich heritage and unrivaled knowledge of the female body, La Perla has become a leading luxury fashion house. Today, a team of talented craftspeople in Bologna continue to preserve and perfect Ada's vision, adapting to the ever-changing demands of fashion and interpreting the evolution of femininity through the art of lingerie.

Who Shops At Name

La Perla's target audience is comprised of women who seek luxurious and functional lingerie with a rich heritage. Crafted with unrivaled knowledge of the female body, the brand appeals to those who appreciate 'made in Italy' quality and exquisite craftsmanship. Those who are attracted to timeless elegance, innovation, and indulgence in personal wear might find La Perla's offerings irresistible.

What customers love about La Perla

Here's what shoppers have to say:
  • The best styles for women.
  • A speedy reply emailed from customer service when I had a question and my order was shipped quickly with express delivery.
  • Smoothly clipped edges.
  • Neat and clean.
  • Full-coverage cups feel true-to-size.
Cons
  • The stitching on personalized items may fail after only a few wears.
  • Customer service can sometimes be rude and unhelpful, making it difficult to resolve issues.
  • There have been reports of multiple customers experiencing issues with the stitching, suggesting possible quality problems.
  • During sales events, such as Black Friday, there have been instances of order cancellations and lack of stock, causing frustration for customers.
  • Some customers have had difficulty reaching customer service and have experienced errors during the website checkout process.
  • Refunds may not always be provided, even for expensive items.
  • There have been complaints about the brand's customer service and their refusal to accept returns for tried-on items.
  • In some cases, salespeople in physical stores have been unprofessional and made inappropriate comments about prices.
  • Customer service may be unresponsive and difficult to contact for returns and refunds.
  • There have been instances where La Perla has shipped the wrong item and delayed refunding payments, causing frustration and wasted time.

La Perla's Shipping Policy

La Perla offers shipping to over 70 countries worldwide. For customers in the United States, delivery time is up to 7 business days and shipping is free. Orders are delivered during business hours from Monday to Friday. Orders placed after 12pm CET on Friday will be processed the following Monday. During sale and busy times, the delivery period may be extended to 48 hours due to the volume of orders. Once an order has been dispatched, customers will receive an email with the tracking number. Import taxes and duties are included in the price unless otherwise stated at checkout. For customers outside of the United States, shipping times and costs can be viewed by selecting the desired country from the country selector.

La Perla's Return Policy

La Perla offers a smooth and hassle-free return process for their clients. All purchases made on their website, www.laperla.com, are eligible for free returns. The shipping costs for the first return will be covered by La Perla. Items can be returned within 28 days from the delivery date, as long as they are in their original condition with all tags still attached. Returns must be sent back from the country where the order was delivered. Online purchases cannot be returned in stores and vice versa. Sale items are final sale and cannot be returned or exchanged. Returns that do not comply with the return conditions will not be accepted. To initiate a return, customers need to email CustomerServiceUSA@LaPerla.com. The return policy does not accept returns for parfums, damaged or altered items, tried-on briefs, bodysuits, and swimsuits, and embroidered items. Exchanges are not offered, and customers need to place a new order if they want a different size or item. If there is a further return related to the same order within 28 days, the shipping costs will be the responsibility of the client. The processing time for returns is not specified in the provided information.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
65
/
100
This brand offers products that are on the pricey side.
DTCetc Score
52
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury seekers

Stereotype

Empowered

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
65
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100
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DTCetc Score
52
/
100
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La Perla on Socials

View this profile on Instagram

La Perla (@La Perla) • Instagram photos and videos

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