Category — 03 of 10
The best in
wellness.
355 direct-to-consumer wellness brands, ranked by DTCetc score — led by Omami. How we score →
355
Brands ranked
14
Specialities
96/100
Top score
Top score
96
out of 100
01
The podium
Top wellness brands, ranked
4 Prima CBD Skincare
Wellness
92/100
5 Armra
Wellness
91/100
6 Boie
Wellness
91/100
7 Cabinet Health
Wellness
91/100
8 Every
Wellness
91/100
9 Form Nutrition
Wellness
91/100
10 Les Miraculeux
Wellness
91/100
11 Lumity
Wellness
91/100
12 Daye
Wellness
90/100
13 Plant fuel
Wellness
90/100
14 Common Heir
Wellness
89/100
15 David Kind
Wellness
89/100
16 Highline Wellness
Wellness
89/100
17 INBLOOM
Wellness
89/100
18 Keeko
Wellness
89/100
19 Liquid IV
Wellness
89/100
20 Maude
Wellness
89/100
21 Natalist
Wellness
89/100
22 Offfield
Wellness
89/100
23 Ohne
Wellness
89/100
24 Oura
Wellness
89/100
03
Asked & answered
Everything shoppers ask us about DTC wellness — scores, prices and sustainability.
What is the best DTC wellness brand?
Omami tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC wellness brands are on DTCetc?
We track 355 direct-to-consumer wellness brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC wellness brands?
GoodRx, Blink Health, Lucky Vitamin carry the lowest price tiers in our wellness ranking.
What are the most sustainable wellness brands?
Pym, Prima CBD Skincare, OOO Yoga Mat lead the category on our sustainability score.