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LELO
LELO is a luxury wellness brand founded in 2003 by Swedish designers, offering unique sex products and bundles for solo or partnered play. Their products are featured in many prominent publications, and all are made of quality materials with helpful video guides and a 1-year warranty.
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DTCetc’s Take
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Founded in 2003 by Swedish designers Eric Kalen, Carl Magnuson, and Filip Sedic, LELO is a luxury wellness brand that provides unique sex products for men and women. Their products include luxury sex toys, condoms, and moisturizing lubricants, as well as bundles for solo or partnered play. LELO is featured in many articles by prominent publications such as Forbes, Buzzfeed, InStyle, and Cosmopolitan, and has won awards from XBIZ Europa and Adultex. All of their products are made of quality materials and come with helpful video guides on their website, as well as a 1-year warranty on all tech products. Customers can also pay in instalments using Sezzle and enjoy free standard shipping.
LELO's target audience consists of adults seeking high-quality, luxury wellness and intimate products. They value the brand's innovative designs and discreet packaging, and appreciate the recognition the brand has received from prominent publications and awards.
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Here's what shoppers have to say:
- LELO products are highly effective, delivering great orgasms and a luxury experience.
- The customer service is excellent, with hassle-free replacements and quick turnaround.
Cons
- The quality of LELO products is inconsistent and not always worth the high price point.
- Some customers have reported issues with the durability and longevity of LELO products.
- The customer service experience with LELO can be frustrating and unhelpful.
For those within the United States, LELO offers three modes of shipment: Standard shipping (free, 10-14 business days), Premium shipping ($5, 5-7 business days), and Express shipping ($10, 2-3 business days). For purchases over a certain price, customers can enjoy free shipping. For international customers, LELO offers Standard shipping (varies, 10-14 business days) and Express shipping (varies, 2-3 business days). Shipping prices and costs depend on the country of origin.
LELO offers returns on unused and unopened items within 14 days of receiving the order. For opened items, they must be defective and must have a valid receipt for warranty coverage. HEX condoms have a 30 day refund window. Exchanges require a different process and can be completed by contacting customer service. Returns may take up to 7-10 business days to process. Items that are used or opened cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Adults 18+
Stereotype
Sensualist
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
84
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100
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