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CPG — Eco-conscious

Lettuce Grow

Lettuce Grow is a sustainable home-growing brand founded in 2017 by Zooey Deschanel and Jacob Pechenik. Their vertical hydroponic Farmstand helps reduce food waste, water usage, and carbon emissions while providing customers with easy access to fresh produce. Made from recycled ocean plastic, the Farmstand is simple to set up and maintain, and offers a variety of veggies, fruits, herbs, and edible flowers.

lettucegrow.com ↗ ★★★★★ 4.7 via Okendo
Lettuce Grow
DTCetc Score
78
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

Lettuce Grow makes hydroponic growing systems called Farmstands and Counterstands for home use. Co-founded by Zooey Deschanel and Jacob Pechenik, the company also sells seedlings and accessories. Products are available at Costco and online.

Who shops at Lettuce Grow

For people interested in growing fresh vegetables at home using hydroponic systems.

Lettuce Grow
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

78
/100
Overall score
Quality90
Sustainability90
Value for money50
Category
CPG
Style
Eco-conscious
04

What customers say

4.7 Summarized from verified reviews via Okendo

"The seedlings arrived half dead and broken. Not worth the price"

Customers love the hydroponic growing system's ease and fresh produce quality, though some report inconsistent seedling condition upon arrival.

Customers love
Fast plant growth and fresh, pesticide-free vegetables
Space-efficient design that works well for small spaces
Easy to use and maintain with responsive customer service
Things to consider
Seedlings sometimes arrive in poor condition (yellow, unhealthy, or half-dead)
Plant quality inconsistency between orders
05

Popular products

Shop the range ↗

Lettuce Grow shipping policy

Free shipping over $50

Free shipping on Farmstands and Counterstands; free shipping on 3+ seedlings; free shipping on accessories over $50. Orders typically process within 1-2 business days and ship with tracking confirmation.

Lettuce Grow return policy

90-day return window

Farmstand Nook returns accepted within 90 days of delivery with prior authorization and prepaid label; must be returned within 10 days of receiving label and is subject to a $30 shipping fee if returned in original packaging with all parts undamaged.

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