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CPG — Health-conscious

Huel

Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.

DTCetc Score
78
out of 100
01

The story

Huel is a vegan-friendly meal and snack brand founded in 2015 by Julian Hearn and James Collier, with headquarters in Aylesbury, UK and regional offices in Los Angeles and Berlin. The brand offers nutritionally complete food with slow-release carbs, protein, fat, fiber, and 27 essential vitamins and minerals. Huel products are affordable, delicious, and sustainable, with low-waste packaging, gluten-free options, and transparent ingredient lists. Most meals and meal replacements are less than $3 each, and savings are available when ordering in bulk or through subscription.

Who shops at Huel

Health-conscious customers who prioritize nutrition and convenience would find Huel useful. These customers are often busy and may not have the time or resources to prepare healthy meals every day. They are also mindful of their dietary needs and seek out products that align with their values, such as veganism or gluten-free diets.

Huel offers a nutritionally complete meal and snack option that is affordable and sustainable. Customers who prioritize health and wellness can trust that Huel products contain slow-release carbs, protein, fat, fiber, and essential vitamins and minerals. The brand's transparent ingredient lists and low-waste packaging also align with the values of environmentally conscious customers.

Overall, Huel provides a convenient and affordable solution for health-conscious customers who prioritize nutrition and sustainability.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

78
/100
Overall score
Quality90
Sustainability90
Value for money60
Category
CPG
Style
Health-conscious
Website
huel.com ↗
03

What customers say

Customers love
  • Great to be able to reliably get in a complete meal when pressed for time/instead of eating out.
  • Mission, impact, and product are top-notch.
  • Plenty of flavours and uses.
  • Includes Oat as a full meal.
  • Can be used as a snack or combined with real food.
  • Quick and easy to make a meal.
  • 400 calories per serving plus 27 vitamins and minerals.
  • Tastes great.
  • Easy to manage subscription service.
  • Great source of inspiration on the official forum.
  • Incredible quality merchandising.
  • Good option for busy days on the go.
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Shoppers have saved Huel
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Head-to-head face-offs published

Huel shipping policy

Free shipping over $25

For domestic orders in the US, Huel offers free shipping for orders of $25 or more. Orders under $25 have a flat shipping rate of $5 for the 48 contiguous states, and $13 for Alaska and Hawaii. Delivery usually takes 3-7 business days.For military addresses, Huel ships via USPS and delivery can take between 3-5 business days or up to 14 business days, depending on the exact location.

Huel return policy

30-day return window

Huel's return policy allows customers to return any unopened boxes or pouches within 30 days of delivery. If a customer has purchased a ready-to-drink product or bar for the first time, they may return the opened box. Customers are responsible for return shipping costs, and orders over $75 should be sent using a trackable shipping method. Unfortunately, Huel does not specify how long it takes to process a return. It is important to note that items cannot be returned after the 30 day period. For more information, customers can contact [email protected].

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