care/of

care/of is a smart vitamin brand that delivers vitamins in a smarter way. We're not just about mega doses and empty promises, our nutrient-rich formulas are formulated by experts, personalized and fractionated into essentials, and delivered fresh to your door each month.

Category
Wellness
Specialty
Socials
95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About care/of

Care/of Vitamins was founded in 2016 by friends Craig Elbert and Akash Shah with the mission to make taking daily vitamins easier and more enjoyable. Their unique service assesses a user's lifestyle and recommends personalized vitamins and supplements that are delivered to their door every month. Care/of has been featured in multiple publications and is now available in Target. Their website is easy to navigate and they offer multiple promotions for customers. They also have a phone app that reminds users to take and track their vitamins and rewards them for doing so. All of their supplements are sustainably sourced and the vitamin packs are biodegradable.

Who Shops At care/of

Health-conscious customers who prioritize personalized and sustainable wellness solutions would find care/of useful. These customers are likely looking for a convenient and enjoyable way to incorporate vitamins and supplements into their daily routine. They value products that are tailored to their specific needs and lifestyle, and care/of's personalized assessment and monthly delivery service aligns with this desire. Additionally, these customers prioritize sustainability and eco-friendliness, and care/of's use of biodegradable vitamin packs and sustainably sourced supplements aligns with these values. The phone app that reminds users to take and track their vitamins and rewards them for doing so also appeals to health-conscious customers who prioritize accountability and motivation in their wellness journey. Overall, care/of offers a comprehensive and personalized approach to wellness that aligns with the values and priorities of health-conscious customers.

What customers love about care/of

Here's what shoppers have to say:
  • Personalization process is detailed and helps pinpoint individual needs.
  • Packaging is beautiful, compostable, and convenient for travel.
  • App helps build healthy habits and offers rewards for tracking usage.
  • Quality seems to be good and vegan options are available.
  • Subscription reduces cost of buying vitamins separately.
  • Individual packs are convenient and help establish a routine.
  • Customer service is excellent.
  • Protein powder and gut powders are of high quality and taste good.
Cons
  • The quality of the products could be improved.
  • The pricing may be too high for some customers.
  • The customer service could be more responsive and helpful.

care/of's Shipping Policy

Care/of currently ships to the US and Canada. Domestic US orders typically take 3 to 5 days and orders to Canada take 3 to 10 days. Monthly orders under $20 will incur an $8 shipping fee. For purchases over $20, domestic US orders will receive free shipping, while Canadian orders will receive a discounted shipping fee. Updates on shipping regulations can be found on Care/of's Instagram page.

care/of's Return Policy

Care/of offers a 30-day return policy for its vitamins. If you are unsatisfied with your first package, you can email the Care Team within 30 days of delivery to receive a full refund. Issues with future orders are not guaranteed a return or refund. All returns must be made within the 30-day window, no items can be returned after this period. It typically takes the company up to two weeks to process returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious adults

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
78.33333333333333
/
100
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care/of on Socials

View this profile on Instagram

care/of (@care/of) • Instagram photos and videos

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