Negative Underwear

Negative Underwear is a luxurious lingerie brand founded in 2014 by Lauren Schwab and Marissa Vosper. Their collection of chic, minimal intimates is designed to make women feel amazing in their own skin, and has been featured in Vogue, InStyle, Refinery29 and more. All materials are sourced from European OEKO-Tex certified mills and ethically manufactured. Sizes range from A to G with international shipping.

Category
Apparel
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Negative Underwear

Negative Underwear is a brand of simple and sexy intimates for the modern woman founded in 2014 by Lauren Schwab and Marissa Vosper. Their collection of essentials features no lace, no padding, and no decorations, instead using luxurious fabrics and chic designs to help women feel amazing in their own skin. The brand has been featured in prominent media outlets such as Vogue, InStyle, Refinery29, WWD, New York Magazine, Harper’s Bazaar, and many others. Negative Underwear sources materials from luxury European OEKO-Tex certified mills and manufactures in facilities with high ethical standards. They offer a range of sizes from A to G and ship internationally.

Who Shops At Negative Underwear

Customers who prioritize simplicity, quality, and comfort in their lingerie would find Negative Underwear useful. These customers are likely looking for intimates that are both functional and stylish, without the frills and embellishments that can often be uncomfortable or impractical. They value high-quality materials and ethical manufacturing practices, and are willing to invest in pieces that will last. Negative Underwear aligns with these values by offering a collection of minimalist yet luxurious intimates that prioritize comfort and fit. Their use of OEKO-Tex certified materials and ethical manufacturing practices also appeals to customers who prioritize sustainability and ethical production. Additionally, the brand's range of sizes from A to G ensures that women of all shapes and sizes can find pieces that fit and flatter their bodies. Overall, Negative Underwear is a great choice for customers who want to feel confident and comfortable in their lingerie without sacrificing style or quality.

What customers love about Negative Underwear

Here's what shoppers have to say:
  • Negative Underwear offers high-waisted underwear and tank tops that are great for sleeping and made from soft, whipped fabric.
  • Their nursing bra is ideal for smaller chests.
  • Their Sieve bra is supportive, unobtrusive, and attractive.
  • Customers are looking forward to trying more items from this brand.
Cons
Negative reviews about Negative Underwear:
  • The quality of the products could be improved.
  • The sizing can be inconsistent.
  • The prices are higher compared to similar brands.

Negative Underwear's Shipping Policy

Negative Underwear offers four different domestic shipping options. Standard shipping takes 7-10 business days and costs $5, or is free for orders over $100. Rush shipping takes 2-3 business days and costs $25, while overnight shipping takes 1-2 business days and costs $35. International shipping takes 5-10 business days and costs TBD.

Negative Underwear's Return Policy

Negative Underwear offers customers a 30-day return policy for unwashed, unworn, and undamaged items. To start a return, customers should head to the Returns Portal and follow the steps. Once the return is inspected and deemed valid, customers will receive a refund minus a $5 restocking fee. Returns must be initiated within 30 days of purchase. It is not specified how long the company takes to process a return. No other items are eligible for return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
92
/
100
This brand offers products that are on the pricey side.
Target Audience

Modern Women

Stereotype

Chic

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
92
/
100
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Negative Underwear on Socials

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