Twelve South

Discover innovative and beautifully crafted tech accessories for your Apple devices with Twelve South. Their attention to detail and commitment to customer service sets them apart in the industry. Elevate your tech experience today.

75
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Twelve South

Twelve South is a tech accessory brand founded in 2009 by a small team of about 20 individuals based in Charleston, South Carolina. Inspired by the innovation of Apple, Twelve South has become known for their beautiful and innovative accessories. They are the brand behind the original iPhone wallet case, BookBook for iPhone, as well as the best vertical MacBook stand, BookArc for MacBook. Their latest must-have travel accessory is AirFly, a Bluetooth transmitter for AirPods. What sets Twelve South apart is their attention to detail, ensuring that each product is of the highest quality and provides a best-in-class experience. They pride themselves on creating new and surprising ways to elevate the customer's experience with their favorite devices. With Twelve South, customers can expect top-notch customer service delivered by actual human beings.

Who Shops At Twelve South

Twelve South targets tech-savvy individuals, particularly Apple product users, who appreciate high-quality and innovative accessories. The brand would attract professionals, tech enthusiasts, travelers, and anyone looking for stylish ways to enhance their experience with Apple devices. Twelve South's commitment to quality and humanized customer service might further appeal to discerning tech consumers.

What customers love about Twelve South

Here's what shoppers have to say:
  • The customer service was incredibly friendly, accommodating, and honest.
  • The products are intuitive, beautiful, and functional.
  • The products are meant to be used to develop a beautiful patina.
  • The products provide nice camouflage for precious contents.
  • The company has excellent customer service, sending free replacements on the same day.
Cons
  • The products from Twelve South have durability issues.
  • The quality of the Twelve South cases has declined.
  • The product received did not match the photo on the website.
  • The products from Twelve South are overpriced and low quality.
  • The customer service from Twelve South is lacking.

Twelve South's Shipping Policy

Twelve South offers a variety of shipping options for both domestic and international customers. For domestic shipping within the United States, customers can choose from Free Shipping, Standard Shipping, Second Day Air, or Next Day Air. Free shipping is available for orders over $45 and generally takes 2 to 10 business days for delivery. Standard Shipping delivers packages within 1 to 6 business days, while Second Day Air and Next Day Air guarantee delivery by the second business day or the next business day, respectively. It is important to note that US holidays, Saturdays, and Sundays are not counted when calculating shipping or delivery days. For international shipping, Twelve South provides shipping to the United Kingdom and other countries outside the US. VAT is included in the total price of orders shipped to the UK, and duties and taxes are also included. For other international destinations, customary import fees, including VAT, brokerage fees, and duties, are not included in the cost of shipping and will be collected by the carrier at or near the time of delivery. Delivery times for international orders vary, but generally occur within 2 to 10 business days after shipping. DHL Express and FedEx International Economy and Priority are the available shipping options for international orders. Please note that on rare occasions, fulfillment and shipping may be delayed due to busy times or product releases. Additionally, expedited shipping fees will not be refunded for late deliveries unless the order was not shipped on time by Twelve South.

Twelve South's Return Policy

Twelve South offers a 30-day return policy for any item purchased from their website, twelvesouth.com. Customers have the option to request a refund within 30 days of purchase, but they are responsible for the cost of return shipping. It is important to note that shipping fees paid for the original order will not be refunded. For items purchased from authorized Twelve South resellers, customers must adhere to the reseller's individual return policy. Warranty replacements can be made within one year of purchase for items bought from twelvesouth.com or an authorized retailer. However, refunds are only available for products purchased directly from Twelve South. The brand also provides an extended holiday return policy, allowing orders submitted between November 14th and December 14th to request a Return Authorization until January 14th. These returns must reach the Twelve South warehouse by January 31st to receive a refund. For further assistance or inquiries, customers can contact support@twelvesouth.com.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
64
/
100
This brand offers products that are on the pricey side.
Target Audience

Innovative Apple enthusiasts

Stereotype

Tech-savvy

Pricing Rating
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Sustainability Score
50
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100
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Quality Score
75
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100
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DTCetc Score
64
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100
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