CPG — Eco-conscious
Blue Apron
Blue Apron Inc., founded in 2012, is a service that delivers ingredients and recipes to create home-cooked meals. Customers choose the number of recipes they want each week, choose their preferred delivery days, and put in their orders online. The company was created by Matt Salzberg, Ilia Papas and Russ Jen in New York City and is now headquartered in New York as well as Jersey City, NJ.
DTCetc Score
80
out of 100
01
The story
Blue Apron is a meal kit delivery service that has shipped over 530 million meal kits. They offer meal kits, ready-to-eat meals (Dish by Blue Apron), and assemble & bake options, with no subscription required.
Who shops at Blue Apron
For customers seeking convenient home-delivered meals without committing to a subscription.
100%
Direct-to-consumer
CPG
Category
02
The DTCetc bottomline
80
/100
Overall score
03
What customers say
Customers love
- No subscription required
- Dozens of meals completed in less than 30 minutes
- Classic recipes with perfect portioning
- Ready-to-eat options available through Dish by Blue Apron
- One-pan assemble & bake meals with minimal prep
04
