Blue Apron Inc., founded in 2012, is a service that delivers ingredients and recipes to create home-cooked meals. Customers choose the number of recipes they want each week, choose their preferred delivery days, and put in their orders online. The company was created by Matt Salzberg, Ilia Papas and Russ Jen in New York City and is now headquartered in New York as well as Jersey City, NJ.
About Blue Apron:
Blue Apron is a meal kit subscription service founded in 2012 by Matt Salzberg, Ilia Papas, and Matt Wadiak. The company provides pre-packaged ingredients with accompanying recipes from a weekly menu, and has partnered with Weight Watchers to offer pre-planned meals. Blue Apron sources sustainable and environmentally friendly ingredients, and their meals feature non-GMO ingredients. The company also offers wine bundles and kitchenware such as knives and frying pans. Customers can choose from a variety of pre-portioned recipes, including vegan and diabetic dishes. The service is only available in the United States.
What Customers Have To Say About Blue Apron - The Pros:
We read all the reviews out there for Blue Apron and here’s what customers love:
- Good variety of meals to choose from and pricing is reasonable.
- Meals are delicious and do exactly as advertised.
- Easy to follow recipes with quality ingredients.
- Recipes are detailed and include images to help anyone new to cooking.
- Introduces new ingredients and techniques.
- Makes week night meals easy and the food is good.
- Fun way to learn how to cook new recipes and have a fun evening in the kitchen.
What Customers Have To Say About Blue Apron - The Cons:
According to customers, these are the areas in which Blue Apron could use some improvement:
- Not prepped to use.
- Cannot share meals.
- A lot of packaging.
- Servings are small.
- Meals can be a bit involved and not suitable for picky eaters or large families.
- Expensive.
- Basic/cheap ingredients that produce unremarkable, simple dishes.
- Recipes can be labor intensive and underestimated.
- Menu is simplistic and ingredients necessarily streamlined/unremarkable.
- Subscription isn't friendly to manage.
- More weekly selections would be great.
- A lot of packaging and insulation used for delivery.
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Pros
- Good variety of meals to choose from and pricing is reasonable.
- Meals are delicious and do exactly as advertised.
- Easy to follow recipes with quality ingredients.
- Recipes are detailed and include images to help anyone new to cooking.
- Introduces new ingredients and techniques.
- Makes week night meals easy and the food is good.
- Fun way to learn how to cook new recipes and have a fun evening in the kitchen.
Cons
- Not prepped to use.
- Cannot share meals.
- A lot of packaging.
- Servings are small.
- Meals can be a bit involved and not suitable for picky eaters or large families.
- Expensive.
- Basic/cheap ingredients that produce unremarkable, simple dishes.
- Recipes can be labor intensive and underestimated.
- Menu is simplistic and ingredients necessarily streamlined/unremarkable.
- Subscription isn't friendly to manage.
- More weekly selections would be great.
- A lot of packaging and insulation used for delivery.
DTCetc Bottomline
Busy Home Cooks
Foodie
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90
This brand has a good record for sustainable practices, product sourcing, and manufacturing.
90
The overall product quality for this brand is above average as reported by shoppers.
80
This brand comes highly recommended from the DTCetc team.
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