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The Honest Company
The Honest Company was founded by Jessica Alba in 2011 and is headquartered in Los Angeles, California. The company sells over 100 products including diapers, baby and personal care products, home cleaning and wellness products, and body care products. Honest is known for their corporate culture, marketing tactics, and environmental activism.
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The Honest Company was founded in 2011 by Jessica Alba and Christopher Gavigan. The company's mission is to create safe and effective products for families that are also sustainable and well-designed. The Honest Company offers a wide range of products, including baby and beauty products, household cleaners, and vitamins. The company is dedicated to transparency and thoughtful design, and their Honest Standard ensures that all products meet their set of guiding principles. With a focus on health and wellness for both people and the planet, The Honest Company is committed to making the world a better place one product at a time.
The Honest Company shoppers are families who prioritize safe, effective, and sustainable products for their household, including baby and beauty products, household cleaners, and vitamins. They value the company's dedication to transparency and thoughtful design.
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Here's what shoppers have to say:
- Customers have had great experiences with The Honest Company, loving their products and finding them to be of great quality.
- The company's customer service is prompt and helpful, making it easy for customers to return products or make changes to their subscriptions.
- Many customers appreciate that the company's products are gentle and paraben-free, making them great for sensitive skin, including after surgeries.
- The company's diapers are of great quality, holding a full night's worth of urine and keeping babies' skin flawless.
- Customers trust The Honest Company and appreciate that they offer products that are free of chemicals and harmful ingredients.
Cons
- The gift card system can be confusing and may not be accepted for all products
- The diapers may not be as absorbent as other brands and may be more expensive
- There have been issues with product delivery and customer service
- Some products have been reported to cause skin irritation or mold
- The subscription system may be difficult to navigate and cancel
- The company may not prioritize customer satisfaction and product quality
The Honest Company offers shipping to all 50 US States, APO/FPO/DPO addresses, and Canada. However, select Honest Products cannot be shipped to Canada due to Canadian regulations. The brand does not ship to any other US territories, mail-forwarding or freight-forwarding services. Orders over $50 shipped within the contiguous US are eligible for free shipping, while all other shipping costs will be messaged during the checkout process if applicable. Expedited shipping is also available for an increased cost. Processing times for orders are approximately 1 to 3 business days, with orders placed on a weekend or holiday processed on the next business day. The shipping methods offered during checkout will differ based on the shipping address and number of items being ordered. Shipping times range from 3 - 8 business days for FedEx Ground shipping to 1 - 3 business days for FedEx Standard Overnight. Due to FAA safety restrictions, certain items cannot be shipped by air. The brand reserves the right to change its shipping policies at any time.
The Honest Company accepts returns within 90 days of the order date for eligible products purchased on Honest.com and shipped within the contiguous United States. Returned items must be in unopened and original condition. Final sale items and promotional items cannot be returned. Gift cards cannot be returned or refunded, unless required by law. Products shipped to Canada, Hawaii, Alaska, and APO/FPO addresses are not eligible for returns. Original shipping and handling fees and international surcharges are not eligible for refund. Once the company receives the returned item(s), allow up to 10 working days for them to process the refund. Refunds will be issued back to the original form of payment. If paid with an Honest.com gift card or store credit, the refund will be issued as store credit. If paid with PayPal, the refund will be issued back to the applicable account. If paid with a credit or debit card, the refund will be issued back to the card. Multiple credits may appear on the statement if multiple items are returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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This brand offers products that are on the pricey side.
Quality Score
60
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Eco-conscious families
Stereotype
Eco-conscious
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Sustainability Score
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Quality Score
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DTCetc Score
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100
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Lalo
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DockATot
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Dyper Diapers
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Ergobaby
Ergobaby is an American company founded by Karin Frost in 2002, creating innovative, ergonomic, and comfortable products such as soft-structured carriers, strollers, swaddlers, sleep sacks, and nursing products. With a positive reputation among customers, Ergobaby is available in over 50 countries and 700 retailers around the world, as well as pre-loved carriers for an affordable and sustainable option.
Speciality
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