The Honest Company

The Honest Company was founded by Jessica Alba in 2011 and is headquartered in Los Angeles, California. The company sells over 100 products including diapers, baby and personal care products, home cleaning and wellness products, and body care products. Honest is known for their corporate culture, marketing tactics, and environmental activism.

Category
Baby
Socials
60
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Celebrity Endorsed
Environment Friendly
Sustainable

DTCetc’s Take

About The Honest Company

The Honest Company was founded in 2011 by Jessica Alba and Christopher Gavigan. The company's mission is to create safe and effective products for families that are also sustainable and well-designed. The Honest Company offers a wide range of products, including baby and beauty products, household cleaners, and vitamins. The company is dedicated to transparency and thoughtful design, and their Honest Standard ensures that all products meet their set of guiding principles. With a focus on health and wellness for both people and the planet, The Honest Company is committed to making the world a better place one product at a time.

Who Shops At The Honest Company

The Honest Company shoppers are families who prioritize safe, effective, and sustainable products for their household, including baby and beauty products, household cleaners, and vitamins. They value the company's dedication to transparency and thoughtful design.

What customers love about The Honest Company

Here's what shoppers have to say:
  • Customers have had great experiences with The Honest Company, loving their products and finding them to be of great quality.
  • The company's customer service is prompt and helpful, making it easy for customers to return products or make changes to their subscriptions.
  • Many customers appreciate that the company's products are gentle and paraben-free, making them great for sensitive skin, including after surgeries.
  • The company's diapers are of great quality, holding a full night's worth of urine and keeping babies' skin flawless.
  • Customers trust The Honest Company and appreciate that they offer products that are free of chemicals and harmful ingredients.
Cons
  • The gift card system can be confusing and may not be accepted for all products
  • The diapers may not be as absorbent as other brands and may be more expensive
  • There have been issues with product delivery and customer service
  • Some products have been reported to cause skin irritation or mold
  • The subscription system may be difficult to navigate and cancel
  • The company may not prioritize customer satisfaction and product quality

The Honest Company's Shipping Policy

The Honest Company offers shipping to all 50 US States, APO/FPO/DPO addresses, and Canada. However, select Honest Products cannot be shipped to Canada due to Canadian regulations. The brand does not ship to any other US territories, mail-forwarding or freight-forwarding services. Orders over $50 shipped within the contiguous US are eligible for free shipping, while all other shipping costs will be messaged during the checkout process if applicable. Expedited shipping is also available for an increased cost. Processing times for orders are approximately 1 to 3 business days, with orders placed on a weekend or holiday processed on the next business day. The shipping methods offered during checkout will differ based on the shipping address and number of items being ordered. Shipping times range from 3 - 8 business days for FedEx Ground shipping to 1 - 3 business days for FedEx Standard Overnight. Due to FAA safety restrictions, certain items cannot be shipped by air. The brand reserves the right to change its shipping policies at any time.

The Honest Company's Return Policy

The Honest Company accepts returns within 90 days of the order date for eligible products purchased on Honest.com and shipped within the contiguous United States. Returned items must be in unopened and original condition. Final sale items and promotional items cannot be returned. Gift cards cannot be returned or refunded, unless required by law. Products shipped to Canada, Hawaii, Alaska, and APO/FPO addresses are not eligible for returns. Original shipping and handling fees and international surcharges are not eligible for refund. Once the company receives the returned item(s), allow up to 10 working days for them to process the refund. Refunds will be issued back to the original form of payment. If paid with an Honest.com gift card or store credit, the refund will be issued as store credit. If paid with PayPal, the refund will be issued back to the applicable account. If paid with a credit or debit card, the refund will be issued back to the card. Multiple credits may appear on the statement if multiple items are returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
60
/
100
This brand offers products that are on the pricey side.
DTCetc Score
62
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious families

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
60
/
100
This is a placeholder
Quality Score
60
/
100
This is a placeholder
DTCetc Score
62
/
100
This is a placeholder

The Honest Company on Socials

Brands Like The Honest Company

Looking for brands similar to The Honest Company

We've got you covered. Check out this list of similar Baby brands that customers of The Honest Company love.

Lalo

Lalo is a new way for parents and families to shop, offering a curated assortment of thoughtfully designed and expertly crafted baby and toddler products. By rethinking the way goods are selected, packed, presented, shipped, and received, Lalo provides families with a streamlined experience -- and helps less-than-perfect parents feel more confident.

4 moms

4moms works hard to make life as simple as possible for busy modern families. Our award-winning products make life easier for the whole family, including parents and kids alike. Check out our collection of baby swings, bassinets, portable playards and high chairs.

Bella + Frank

Bella+Frank is a line of clothing for children that empowers them to express themselves through their sensibility, creativity and curiosity. This collection includes durable handpainted shoes, organic printed tees and underwear and soft organic shorts.

Bumkins

We're parents, and we know what makes kids feel special. Our merchandise is crafted in an environmentally-friendly way with designs that encourage play and exploration. From bibs for drooling babies to fashionable accessories for toddlers, our quality innovative products provide gentle challenges to encourage development. .

Circos

Our goal is to increase the utilization of garments through rental and reduce clothing waste. Our innovative subscription service enables parents to rent children’s clothing from birth to 18 months and maternity wear from 0-6 months, no subscription needed after the first month. Circos is designed with your child in mind, using love, color, and design to dress your child as he or she grows.

Colugo

Colugo is a new company for parents who are looking for something different. With every stroller we make we want to become more innovative, more build quality, and focused on keeping the earth healthy. We hope you will bring our strollers with you as your children grow up.

Coterie

Coterie is a high-performing diaper and baby wipe system. Our diapers are the most absorbent and wicking, with the cleanest materials. The Coterie™ app lets you connect with your child. Coterie™ is a must have for any parent seeking the highest performance products in every aspect of their child's life.

DockATot

DockATot is a Swedish-designed, award-winning baby products company founded by Lisa Furuland Kotsianis in 2009. Our high-quality products, hand-sewn by expert craftspeople, are designed to provide a soothing and comfortable environment for babies. Our range of docks, nursing pillows, and play tents are free from harmful chemicals and perfect for tummy-time, play, relaxing, and diaper changes.

Dyper Diapers

Dyper is a sustainable direct-to-consumer diaper and brief brand founded in 2014. Our diapers are made with bamboo and viscose fibers, free of chlorine, latex, alcohol, lotions, TBT, and Phthalates, and certified by OEKO TEX. We offer subscription plans, 4-hour emergency delivery, free shipping, and a compostable ReDyer service.

Ergobaby

Ergobaby is an American company founded by Karin Frost in 2002, creating innovative, ergonomic, and comfortable products such as soft-structured carriers, strollers, swaddlers, sleep sacks, and nursing products. With a positive reputation among customers, Ergobaby is available in over 50 countries and 700 retailers around the world, as well as pre-loved carriers for an affordable and sustainable option.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.