The Honest Company

Lalo

Lalo is a new way for parents and families to shop, offering a curated assortment of thoughtfully designed and expertly crafted baby and toddler products. By rethinking the way goods are selected, packed, presented, shipped, and received, Lalo provides families with a streamlined experience -- and helps less-than-perfect parents feel more confident.

Yoto Player

Yoto Player is a brand founded in 2015 that specializes in fun and educational audio content for kids ages 0-12. Their flagship product, the Yoto Player, helps reduce screen exposure and develop fine motor skills while still keeping kids entertained. Yoto Player is committed to diversity and inclusion in their content and teams.

Wonderbly

Wonderbly is a London-based publisher of personalized children's books, founded in 2012. Their books feature customizable characters and stories, and have been featured in Business Insider, Forbes, and TechCrunch. They have won the British Book Awards for Best Children’s Publisher of the Year in 2021 and are sold in over 150 countries. Their mission is to help kids grow into avid readers with active imaginations.

Wildbird

Wildbird is a Salt Lake City-based e-commerce brand that handcrafts eco-friendly, ethically made baby carriers for new parents. Their products have been featured in PopSugar, USA Today, and New York Magazine, and have gained thousands of likes on Instagram. Wildbird is passionate about sustainability, transparency, and ethical labor.

Snuza

Snuza Hero SE is a personal device that will monitor the baby's breathing motion while they sleep. If it stops, the Snuza will sound an alarm to wake you in your home or in any of the deepest of sleeps. Light and easy to use, it fits perfectly into the palm of your hand.

Snuggle Me Organic

Snuggle Me Organic is a family-owned brand founded in 2007 by Mia Carr, a mother of seven, providing comfortable and cozy nests for babies to snooze in. All products are made from all-natural, super-soft materials and are machine washable, perfect for traveling. With a variety of covers and accessories, international shipping, and a six-month warranty, Snuggle Me Organic ensures a safe and cozy sleep for your little one.

Smilo

Smilo makes taking care of mom and baby easier. From our award-winning pregnancy and nursing pillow to our comfortable baby lounger to our line of bottles, pacifiers, and more​, we have everything you need to make life a little easier.

Pipette

Pipette is the clean, cruelty free skincare brand of mama, baby and earth. Formulated with a mother's love using plant-derived ingredients and clinically proven to nourish and protect skin. Pipette believes in the power of touch. We invite you to experience the benefits of our luxurious handcrafted products for yourself.

Pehr Baby Clothes

Pehr is a baby and children's clothing and home decor brand founded by childhood friends Jen Kelly and Becca Perren. Their products are designed in Toronto and ethically manufactured in India by an all-women team. Pehr offers a variety of items for babies and parents, including clothing, blankets, swaddles, mobiles, bedding, and decorative wallpaper that capture the beauty and magic of childhood. All products are certified organic and ship free on orders over $100.

Pahoj

Pahoj is the ultimate bike seat for parents on the move. It transforms into a stroller in a matter of seconds so that you can go from running errands around town to calming your child in a flash.

Owlet

Owlet is an all-in-one baby monitor that keeps track of your baby's heart rate, oxygen level and sleep. Track your baby without entering the nursery.   You can even talk to your child through the app for a more personal experience.

Nuna Car Seat

Nuna is a sophisticated, award-winning baby gear brand founded in the Netherlands, dedicated to creating chic and comfortable car seats and other baby products with adjustable, versatile features. All products are tested for safety and certified to the highest standards.