List of DTC Bath & Body Brands

Here’s a list of the best Bath & Body brands on the internet:

We've got you covered. Here's a bit about the Bath & Body niche and the best brands to pick from.


Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.


Allkinds celebrates the uniqueness of every child with a range of products that cater to their individual needs. From clothing to self-care, kids can express themselves confidently and be proud of who they are.


Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.


Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

Amp Human

Amp Human's innovative products, backed by scientific research, help athletes achieve their goals. Their flagship product, PR Lotion, reduces muscle fatigue and soreness, allowing for harder training and faster recovery.


Anese is a woman-founded beauty brand that celebrates natural curves and lines. Their effective, no BS ingredients and simplistic design make customers feel and look their best. An open conversation about beauty is shared between friends through word of mouth.

Athena Club

Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.


Aárd is a brand that specializes in natural traditional soap made from olive and laurel oil. Crafted using traditional methods, their soap reflects the heritage and passion of six generations.


Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Billie Razors

Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.

Birch by Helix

Birch by Helix is a natural and organic sleep brand that prioritizes sustainability and comfort. Their range of products includes mattresses, toppers, pillows, and bedding, all designed to provide a healthy and refreshing sleep experience.


Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.


Blume is a skincare and period care brand that prioritizes natural ingredients, environmental sustainability, and social empowerment. With a dedication to demystifying topics like acne and periods, Blume aims to shift the narrative towards healthy skin over perfection.

Blume Skincare

Blume is an e-commerce brand founded in 2018 to empower women through clean and sustainable self-care products. They offer a wide selection of health and wellness products made with biodegradable, hypoallergenic, and 100% chemical-free ingredients, and are partnered with Days for Girls to support female empowerment and social justice.

Bravo Sierra

Bravo Sierra is an eco-friendly self-care brand founded in 2018 by Justin Guilbert and Benjamin Bernet. We provide quality vegan products to active and veteran members of the US military, with 5% of all sales going towards quality of life programs. Our products are free of parabens, phthalates, phenoxyethanol, and other chemicals, and are housed in recyclable packaging.

By Humankind

By Humankind is a sustainable personal care company founded in 2017 with a mission to reduce plastic pollution. Their products are designed to reduce single-use plastic by 90% or more, are eco-friendly, effective, and vegan & cruelty-free.

Capri Blue

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.


CORPUS Naturals offers vegan, plant-based body care products that are purposeful, effective, and delightful to use. Their commitment to transparency and sustainability is evident in every aspect of their production process.

Crabtree And Evelyn

Crabtree And Evelyn is a luxury brand that offers high-quality beauty and lifestyle products inspired by global destinations. Their unique scents and ingredients make them the go-to for those who appreciate sophistication.


Curie is a clean beauty brand that offers natural and effective products for the health-conscious. Their cult following loves their aluminum-free deodorants, body sprays, and more, all sold in over 300 stores nationwide.


DISCIPLE is a natural wellness brand that offers holistic solutions for stressed-out bodies and minds. Their adaptogen-rich oils deliver therapeutic-grade plant extracts, providing a natural and effective approach to skincare and wellness.

Darya Hope

Darya Hope: The eco-conscious skincare brand delivering high-quality, customized solutions. Mindful ingredients and ethical sourcing reduce their footprint on freshwater resources, promoting sustainable choices and systemic change.


Divyne is a Southeast Asian beauty brand committed to creating affordable, high-quality products that cater to real people, real skin, and real problems. Their formulations are meticulously crafted for sensitive skin, and they offer a 30-day money-back guarantee.

Each and Every Deodorant

Each and Every is a clean beauty brand founded in 2017, offering all-natural deodorants and other products that emphasize ingredient transparency and gender-neutrality. All ingredients are verified as safe by the Environmental Working Group.

Estrid Razor

Estrid Razor is a European razor brand founded in 2019 by Amanda Westerbom, Ben Eliass, and Alan Aygun. Their mission is to make shaving comfortable, affordable, and eco-friendly with high quality, vegan products, recyclable packaging, and climate compensation. They partner with Women for Women International, donating 1% of profits to female survivors of war. Estrid has been praised for their quality and affordability, making them a popular choice for a comfortable, eco-friendly shave.

Every Man Jack

Every Man Jack offers a range of men's personal care products that are clean, effective, and affordable. Their naturally derived ingredients and sustainable practices make them a brand that men can trust.


Introducing Firsthand: Real Care, Real Good. This brand is committed to putting people first by using clean ingredients and sustainable sourcing. Trust and connection are at the heart of their mission.


Flamingo is a personal care brand that takes body care seriously. Their high-quality products are designed to support women's personal care routines and help them show up as themselves in public. With years of experience and expertise, Flamingo is perfect for customers who prioritize personal care and value investing in themselves.

Flamingo Estate

Flamingo Estate offers slow-made, sustainable products grown on-site or sourced from farmers. With ingredients like sage and tomato, they celebrate intimacy and the natural world for a radical pleasure experience.

Formulate Hair Care

Formulate Hair Care is a personalized cosmetic company founded in 2019 in San Francisco, California. Customers can create their own tailored shampoos and conditioners with the help of an online quiz and recyclable packaging. Formulate offers a wide range of products for both men and women.

Frank Body

Frank Body is an Australian skincare brand founded in 2013 in Melbourne, offering vegan, cruelty-free coffee-infused scrubs, lotions, masks, cosmetics, and hair care. Their products are designed to promote healthy, clear skin, and have gained notoriety from top media outlets and highly positive reviews.


Fussy is a sustainable personal care brand that prioritizes both personal and environmental well-being. Their science-backed, eco-friendly products are designed to eliminate single-use plastic waste, making them a must-have for eco-conscious shoppers.


Geologie delivers personalized skincare solutions for men with inclusive products and an assessment process to identify skin needs. Endorsements from notable figures signify trust and effectiveness.


Gote is a wellness brand for contemporary men who prioritize holistic well-being. With a focus on education, Gote provides easily accessible, high-quality self-care solutions that address the needs of self-aware, results-oriented consumers.


HANX is a sexual health and wellness brand founded in 2017 by Farah Kabir and Dr. Sarah Welsh. It offers award-winning vegan-friendly condoms, lube, and intimate health treatments to help women feel more connected to their bodies. They also provide physical and educational resources, as well as donations to women’s health organizations, to challenge the status quo and misconceptions around vaginal health issues.

Happy Dance CBD

Happy Dance CBD is an American skincare company founded in 2020 by celebrity and busy mom, Kristen Bell. Our range of CBD-infused bath and skincare items are made with naturally-derived ingredients that hydrate and protect skin, as well as full-spectrum CBD to help soothe, reduce inflammation, and fight pain. We're committed to taking care of the planet with eco-friendly ingredients and packaging, and donate 1% of our product profits to a Black-owned organization.

Herbivore Botanicals

Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.


Hiki is the vegan and cruelty-free brand that caters to real bodies in motion. Their all-natural, gender-neutral, and ethically sourced products leave no residue and foster inclusiveness within their community.


Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.


Ingredients is a wellness-focused brand committed to purity and efficacy. Their plant-based products feature transparent labeling and high dosages for maximum benefits, perfect for those seeking natural solutions for optimal wellness.


Jolie's beauty and wellness essentials empower customers to prioritize their skin, hair, and wellbeing. With a focus on clean water and environmental sustainability, their products offer purity and impact for responsible beauty lovers.


Jude is the ultimate bladder-care brand, empowering individuals to take control of their health with eco-friendly, compostable products and a supportive community that encourages open conversations about incontinence.


Juniper, a luxury brand based in Stockholm, offers exceptional bed linens, towels, and bathrobes designed for a boutique hotel experience. With a commitment to sustainability and vegan products, Juniper provides the perfect fit for customers who value luxury, quality, and environmental consciousness.


Jupiter Hair Care is a New York-based cosmetics brand that offers a selection of good-for-you hair care products. Founded in 2020 by Robbie Salter and Ross Goodhart, their products are free of parabens, sulfates, and phthalates, sustainably packaged, safe for color and chemically-treated hair, vegan, and cruelty-free. They have been featured in The Zoe Report, Allure Magazine, and Vogue.

Kate Mcleod

Kate McLeod's natural skincare line offers innovative Body Stones made from whole, good-for-you ingredients and waterless concentrates that intensely nourish the skin. With a commitment to sustainability and quality, their eco-minded customers appreciate the handmade products crafted with integrity and care.


Kopari is an all-natural, vegan, and cruelty-free beauty brand that creates high-performance products from sustainably-sourced ingredients. With luxurious textures and transportive scents, Kopari's clean beauty products are free from harmful chemicals and come in fully recyclable packaging.

La Mienne

Introducing La Mienne, the luxury towel brand that takes your bathing experience to new heights. With their "zero twist" technique, 600 GSM softness, and sustainable practices, La Mienne is the epitome of comfort and quality. Elevate your towel game today!


LastObject is a Copenhagen-based, eco-friendly and ethically-made brand founded in 2016 by Isabel Aagaard. The company strives to eliminate single-use products and create a zero-waste lifestyle with a range of reusable everyday essentials, such as napkins, cotton rounds, and cotton swabs made from recycled materials, easy to clean, and some even compostable.

Leaf Shave

Leaf Shave is an eco-conscious razor brand founded in 2016 by Adam Hahn and Adam Simone. Their sustainable shaving products, including razors and accessories, are waste-free, vegan, and cruelty-free, and come with a lifetime warranty and a 30-day guarantee. Featured in publications such as Health Magazine, USA Today, Green Matters, and The New York Times, Leaf Shave promotes plastic-free production and packaging and supports non-profit organizations fighting climate change.

Long Wknd

Long Wknd offers an eco-conscious care ritual that includes a signature hair duo, body wash, aluminum-free deodorant, and bee-friendly lip balm, all made with natural ingredients that actually work. Their commitment to reducing plastic waste is a key factor that would attract eco-conscious customers.


MANTL is the ultimate skincare brand for bald individuals and those experiencing hair loss. Their effective products cater to common concerns while creating a supportive community that empowers self-confidence and living life to the fullest.


MUTHA empowers women to prioritize their bodies with nourishing skincare products. With a commitment to giving back, 5% of sales support midwife and nurse education programs in areas with high maternal mortality rates.

Mad Rabbit

Mad Rabbit offers a "no nonsense" approach to tattoo skincare, with clean ingredients and simple formulations that keep tattoos looking vibrant. Perfect for tattoo enthusiasts who value effective aftercare and a full-cycle skincare routine.

Malin Goetz

Malin + Goetz is a modern-day apothecary founded in 2004 by Matthew Malin and Andrew Goetz in New York City. Their focus on natural ingredients and sustainable formulations and packaging simplifies skin, hair, and body routines, while never testing on animals. Their products are suitable for the most sensitive skin and are made locally in New York to support the local community.


Mindalt's all-natural deodorants harness the power of essential oils to balance mood and combat body odor. Designed for emotional performance, they enhance the human experience beyond burnout.

My Hare

My Hare offers a unique line of body care and waxing products that deliver great results. Their commitment to providing expertise in at-home body care makes them a go-to for those seeking a simplified skin care routine.


Nebia is a company founded in 2015 with the mission to improve our relationship with water and conserve it. Their first product, the Nebia 1.0, has saved over 120 million gallons of water, and they are working to reach a goal of 1 billion gallons saved by the end of 2021. They offer a line of showerheads and accessories to help reach this goal.


Nuud Deodorant is a Dutch company founded in 2017 that offers a natural, vegan, and environmentally friendly deodorant made with almond oil, mineral clay, and castor oil. It is unscented and contains no animal products, fragrances, or parabens, and uses micro silver to reduce odor-causing bacteria. The ruby red grapefruit-hued tubes are made of sugarcane, and Nuud has sold nearly 1.9 million tubes to date.


OUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.


Offcourt is the go-to brand for active men who need post-sweat skincare solutions. Their science-backed formulas, featuring prebiotics, deliver noticeable results at an accessible price point. Plus, their fresh and sophisticated fragrances make daily use a pleasure.


Ohne is the ultimate destination for conscious consumers seeking inclusive, body-positive period care and sexual wellness products. With a commitment to destigmatizing menstrual and sexual health, Ohne gives back to non-profits chosen by customers at checkout.

Olaplex Shampoo

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.


OneBlade offers a refreshing shave with long-lasting construction, attention to detail, and recyclable steel blades. It's the perfect choice for those looking for an environmentally conscious option without sacrificing quality.


"Onsen elevates daily routines into joyful rituals with smarter, functional design. Inspired by Japanese heritage, their purposeful solutions simplify lives while adding elegance to everyday tasks. Invest in long-lasting, high-quality essentials that bring a sense of mindfulness to your day-to-day."

Pattern Beauty

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

Plant People

Plant People is an American CBD company founded in 2018 by Gabe Kennedy and Hudson Gaines-Ross. They create plant, herd and mushroom-based support for sleep, stress, mood, memory, inflammation and more, using Colorado hemp. All of their products are third party lab tested and they are a certified B Corporation, accredited by the BBB, and Climate-Neutral certified. For every product sold, one tree is planted.


Plus is a sustainable brand that offsets 110% of their emissions through verified forest improvement projects. Their lightweight products are naturally lower in C02 emissions, making them perfect for environmentally conscious consumers.

Prima CBD Skincare

Prima is a sustainable, ethical skincare brand that uses clinically tested hemp-based products to provide natural health and wellness benefits. Founded in 2018 by Laurel Angelica Myers, Christopher Gavigan, and Jessica Assaf, Prima is a BCorp and EWG verified company that donates 1% of its annual revenue to its nonprofit partners. All Prima products are 100% carbon neutral and Climate Neutral Certified.


Saje is a Canadian brand founded in 1992 by Jean-Pierre LeBlanc and Kate Ross LeBlanc that offers 100% natural essential oils, diffuser blends, and diffusers to promote health, healing, and sustainable living. Its products have gained a lot of attention from social media and popular media outlets.

Salt & Stone

Salt & Stone combines natural ingredients from the sea and mountains with skin science and intoxicating fragrances for a sensorial experience that soothes and restores. Their commitment to protecting the planet flows through sustainable packaging and manufacturing.


Schmidt's is an award-winning, natural deodorant brand that uses trending ingredients to create effective products. Certified natural, vegan, and cruelty-free, they're dedicated to transparency and ethical business practices.


Smol is a sustainable cleaning brand that delivers high-performance products directly to your door. Their eco-friendly products are better for the planet and come in sustainably packaged materials.

Soft Services

Soft Services is a body skincare brand committed to sustainability. Their Mass Index platform offers resources for all skin types, while their products cater to those seeking effective and eco-conscious solutions.

Strands Hair Care

Strands Hair Care is a Los Angeles-based brand founded in 2018 that specializes in personalized hair care products. Using natural ingredients free from parabens, phthalates, SLS/SLES, and harmful dyes, their mission is to give more good hair days. Led by a team of chemists and engineers, Strands Hair Care has been featured in Allure, Good Housekeeping, and Scary Mommy.


Supply is the ultimate brand for those seeking quality, durability, and functionality in their everyday essentials. Founded by a husband and wife team, their shaving and grooming products are just the beginning of their exceptional offerings. With an unwavering commitment to quality and craftsmanship, Supply delivers nothing but the best to customers around the world.

The Sleep Code

The Sleep Code is a luxurious wellness brand offering over 150 international products for healthy sleep rituals. Their vintage-inspired sleepwear collection promotes joy and comfort at bedtime, perfect for those who prioritize self-care and relaxation.

Touchland Hand Sanitizer

Touchland is a modern hand sanitizer brand that creates innovative, colourful, and moisturizing products with pleasant scents. Their mission is to make hand sanitizing easy and enjoyable, while also helping public schools in need through their charitable initiative, Touchlives.

Tubby Todd

Tubby Todd is a gentle, natural body care line designed for sensitive-skinned babies and their families. Their moisturizing products soothe and hydrate without irritation, making bath time safe and fun.

Unscented Co

Unscented Co offers a complete line of all-natural, unscented home and body care products with refillable packaging. As a Certified B Corporation, the brand is committed to social and environmental responsibility. Perfect for those seeking a cleaner, more sustainable lifestyle.

Verelle Haircare

Verelle is a haircare brand for curls, created to bring out the best in your unique texture. Their clean formulas are free of harsh chemicals, and tailored to different curl types. Founded by women and minority leaders, Verelle is cruelty free, vegan, and has great customer reviews. Shop 3-step kits and all-in-one stylers with free shipping.

We are wild

We are wild is a UK-based sustainable personal care brand that offers high-performing natural products. Their reusable deodorant applicator and bamboo pulp refills are eco-friendly and convenient. Plus, they're certified vegan and cruelty-free, and have planted over 300,000 trees to be carbon negative.

Wildling Beauty

Wildling Beauty is a female-led skincare company founded in 2018 in Los Angeles, California. Drawing from traditional Chinese medicine, they offer holistic products and facial tools such as gua shas and jade rollers, sourced from local farms with a focus on sustainability. They have been featured in US Weekly, WhoWhatWear, and Harper’s Bazaar.

Wiley Body

Wiley Body is a plant-based skincare brand that champions inclusivity, transparency, and simplicity. Their multipurpose products are formulated with clean, gentle ingredients, making them perfect for all skin types.

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