Category — 06 of 10
The best in
fitness & outdoors.
72 direct-to-consumer fitness & outdoors brands, ranked by DTCetc score — led by Ocean Bottle. How we score →
72
Brands ranked
9
Specialities
90/100
Top score
Top score
90
out of 100
01
The podium
Top fitness & outdoors brands, ranked
4 JaxJox
Fitness & Outdoors
86/100
5 Rogue
Fitness & Outdoors
86/100
6 Swell Water Bottle
Fitness & Outdoors
85/100
7 Book Of The Month
Fitness & Outdoors
84/100
8 FightCamp
Fitness & Outdoors
84/100
9 Vanmoof
Fitness & Outdoors
84/100
10 Brompton
Fitness & Outdoors
82/100
11 Wool and the Gang
Fitness & Outdoors
82/100
12 Grounded Factory
Fitness & Outdoors
82/100
13 Mirror
Fitness & Outdoors
81/100
14 Oru Kayak
Fitness & Outdoors
81/100
15 Peloton
Fitness & Outdoors
81/100
16 Bandit Running
Fitness & Outdoors
80/100
17 dongle c
Fitness & Outdoors
80/100
18 Hydro Flask
Fitness & Outdoors
80/100
19 Theragun
Fitness & Outdoors
80/100
20 Hypop
Fitness & Outdoors
79/100
21 Madefor
Fitness & Outdoors
78/100
22 Thousand Helmets
Fitness & Outdoors
78/100
23 Whoop
Fitness & Outdoors
78/100
24 Cowboy Bikes
Fitness & Outdoors
78/100
03
Asked & answered
Everything shoppers ask us about DTC fitness & outdoors — scores, prices and sustainability.
What is the best DTC fitness & outdoors brand?
Ocean Bottle tops our ranking with a DTCetc score of 90/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC fitness & outdoors brands are on DTCetc?
We track 72 direct-to-consumer fitness & outdoors brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC fitness & outdoors brands?
Gaiam, Camp Chef, dongle c carry the lowest price tiers in our fitness & outdoors ranking.
What are the most sustainable fitness & outdoors brands?
Ocean Bottle, Cowboy Bikes, FightCamp lead the category on our sustainability score.