The best in
fitness equipment.
23 direct-to-consumer fitness equipment brands, ranked by DTCetc score — led by Tonal. How we score →
The podium
Top fitness equipment brands, ranked by DTCetc score
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23 About this list
Fitness equipment brands are all about helping you get the most out of your workouts! These companies design and manufacture a wide range of equipment, from treadmills and stationary bikes to weight machines and free weights. Some fitness equipment brands specialize in a particular type of equipment, like cardio machines or strength training equipment, while others offer a more diverse range of products. Many fitness equipment brands also offer online resources, such as workout plans and training videos, to help you get the most out of their products. Whether you're a seasoned gym rat or just starting out on your fitness journey, there's a fitness equipment brand out there for you. So get pumped and start reaching your fitness goals today!
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC fitness equipment brand?
Tonal tops our fitness equipment ranking with a DTCetc score of 88/100, based on quality, sustainability and pricing.
How many DTC fitness equipment brands does DTCetc cover?
We track 23 direct-to-consumer fitness equipment brands, each scored and ranked on quality, sustainability and price.
What are the most affordable fitness equipment brands?
Maddle, P.Volve, Y.O.G.A Malin Berghagen carry the lowest price tiers in our fitness equipment ranking.
What are the most sustainable fitness equipment brands?
P.Volve, Tempo, Tonal lead this list on our sustainability score.