Lively

Shop Lively and find comfortable everyday bras and intimates. From cute, flirty to sexy, each bra and panty comes in a selection of sizes to make you look and feel oh-so-good. Be sure to check out our bestselling Lively bralettes and boyshort undies!

Category
Apparel
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Lively

Lively is a lingerie brand founded by Michelle Cordeiro Grant in 2016. With over 60 years of experience in lingerie manufacturing, Lively is dedicated to making the highest quality bras and underwear. The brand sources the best components and materials in the industry to create its products, including the softest lace, the most functional hardware, and the best blend of recycled fabrics. Lively is also committed to sustainability and giving back, with a mission to develop high-quality fabrics made of recycled materials. The brand has expanded its eco-friendly vision into new categories including activewear and bralettes. Lively is also a proud partner of I Support the Girls, a non-profit organization that distributes essential items to girls and women in need. With a factory dedicated to Lively, the brand can be intentional from first fit to final stitch, allowing them to react quickly to customer feedback and avoid unnecessary waste. The LIVELY Movement is not just about the products, but also about the community who inspires the brand to do what they love with the people they love.

Who Shops At Lively

Individuals who value quality and eco-friendly lingerie will be drawn to Lively, a brand with over 60 years of experience in creating high-quality bras and underwear while also being committed to sustainability and supporting women in need.

What customers love about Lively

Here's what shoppers have to say:
  • The swimsuits have a perfect fit and amazing fabric
  • Lively is the best company for women's apparel
  • Lively believes in and supports brand ambassadors
Cons
  • Some users may find the setup process difficult due to the requirement of an Amazon account and Alexa command to make calls.
  • The phone may not be suitable for those who rely on voice command features, as they are not present in the device.
  • There may be concerns about the reliance on Alexa to call 911 in case of an emergency.

Lively's Shipping Policy

Lively offers free domestic shipping for orders $50 and over, along with free returns. Expedited shipping options are available for a fee, and orders placed before 11am EST Monday-Friday will be shipped out the same day. However, there may be delays in processing due to COVID-19 and warehouse transitions. For fragrance orders, shipping is ground-only and may take 7-10 business days to arrive. Unfortunately, Lively does not currently offer free shipping to U.S. territories or international shipping. Customers outside of the United States may want to check out Lively's collection with Nordstrom, or use a freight forwarder like HopShopGo.

Lively's Return Policy

Lively has a 30-day return policy for all merchandise that is unworn, undamaged, and unwashed with LIVELY tags attached. However, they do not accept returns on undies or bodysuits due to health and safety reasons. Swimsuits and swim bottoms must be returned with the hygienic liner attached and untampered with. Eau de parfum is final sale, while roller balls and candles are eligible for return. To initiate a return, customers should visit returns.wearlively.com and use the generated shipping label to package their item(s). Return shipping is via the US Postal Service and can be dropped at any post office location. Customers must print and attach the LIVELY return label for the return to be processed. International sales are considered final, and order shipping costs are not refunded.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
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100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious lingerie lovers

Stereotype

Eco-conscious

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Sustainability Score
85
/
100
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Quality Score
85
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100
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DTCetc Score
89
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100
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Lively on Socials

View this profile on Instagram

Lively (@Lively) • Instagram photos and videos

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Gooseberry Intimates

Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.

MeUndies

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Naja

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True & Co

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