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Nanit
Nanit is a mobile video monitoring app that connects to a smart baby monitor device. Parents can control the nursery temperature, noise and light levels from anywhere. Nanit also sends alerts if your baby stops moving for any amount of time.
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Nanit is a baby monitoring technology company founded in 2016 by Tor Ivry, Andrew Berman, and Dr. Assaf Glazer. The company specializes in smart baby monitors, sheets and clothing that allow parents to track their baby’s health and development, including breathing, height, weight, movement, sleep patterns, humidity and temperature of the room, and more. The data is available via a user-friendly app and can be shared with friends and family. The company also provides a digital baby book to save memories. Nanit products have been praised by The Bump, Time Magazine, Babylist, and The Today Show. Monthly payment options are available with Affirm.
New-age parents who prioritize their baby's health and development would find Nanit useful. These customers are likely to be tech-savvy and interested in using technology to enhance their parenting experience. They value convenience, efficiency, and accuracy when it comes to monitoring their baby's health and development.
Nanit aligns with these customers' values by providing a comprehensive and user-friendly platform for tracking their baby's health and development. The smart baby monitors, sheets, and clothing allow parents to monitor their baby's breathing, height, weight, movement, sleep patterns, humidity, and temperature of the room, all in one place. The data is easily accessible via the app, which allows parents to keep track of their baby's progress and share it with friends and family.
Additionally, the digital baby book feature allows parents to save memories and milestones, which is important to new-age parents who value documenting their baby's growth and development. The monthly payment options available with Affirm also make it easier for these customers to purchase Nanit products without breaking the bank.
Overall, Nanit is an excellent choice for new-age parents who prioritize their baby's health and development and want to use technology to enhance their parenting experience.
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Here's what shoppers have to say:
- We’ve loved our Nanit – the product and experience are premium all around, and the app experience continues to get better to add key features.
- Out of the box to installed in the nursery was a quick and painless process, and the app is easy to use and intuitive.
- The camera quality is good, and we can use our phones when we're outside the house with the other kiddo to keep an ear (and sometimes an eye) on the little one.
- Comes with a 1 year subscription to the premium app and offers a bunch of different add-on products.
- Has a mobile mount which is great when travelling.
- Good camera and audio quality.
- Helpful features (built in nightlight/sound machine etc).
- Easy to use and the data dashboard is really helpful in the beginning when you're trying to track/understand your baby's sleep.
- Can view the app and camera from my phone when babysitting.
- Super easy to take the travel stand with whenever we're away.
Cons
- The app drains phone battery quickly.
- The camera cannot be moved remotely.
- Core features require a recurring yearly fee after the first year.
- Audio and video quality can be inconsistent.
- The monitor lacks additional functionality for its high price point.
Nanit ships to the US and Canada from its warehouse in California. When purchased from its website, orders typically take two days to ship and cost $7.95. For Amazon, shipping takes three to four business days. For purchases over $50, Nanit offers free shipping. International customers can also purchase Nanit products, with shipping fees varying depending on the retailer.
Nanit offers a 45-day return policy with a full refund. To return an item, customers will be provided with a prepaid shipping label by the company, which will be deducted from the refund total. All items must be returned within 45 days of purchase in order to receive a refund. The company will process the return within a few days of receiving the item. No items are excluded from the return policy.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience
Parents
Stereotype
New-age parent
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
80
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100
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