We order the internet's favorite brands — so you don't have to.
DTCetc is the guide to direct-to-consumer: we review, rate and compare the brands filling your feed — every category, one honest scorecard.
Where it started
DTCetc started out of a passion to find the best DTC brands selling online — and the mild chaos of an apartment full of test orders.
With so many amazing brands growing through Facebook, Instagram and every feed in between, there was no one place to find — let alone judge — all these fantastic emerging companies. So we built it.
Today we review, rate and compare thousands of direct-to-consumer brands across every category — apparel, beauty, fitness, health & wellness, baby, and more. Independently, and always with our own money.
How we score
Every brand, out of 100What we make
Thousands of DTC brands reviewed, rated and summarized — browsable A to Z, by category or by niche list.
Browse brands →
Two brands, one verdict. We order both, test them side by side and score the winner — so you don't buy twice.
See comparisons →
The news, funding and launches moving direct-to-consumer — curated from the sources that matter, refreshed through the day.
Read the Pulse →Three rules we don't break
We buy what we review at retail, with our own cards — no gifted products, no seeded samples, no strings.
Scores and rankings are set by our editors and cannot be bought, boosted or negotiated. Ever.
News is linked to its source, quotes are real, and when something is sponsored we say so — plainly.