Naja

Naja is the first underwear company that is targeting the middle-class with high-end vegan and eco friendly products. Naja's patent pending technology includes 10 anti-microbial treatments in one unique fabric built to be anti-odor and extremely comfortable. Naja was created by Courtney Bowles, a women's underwear lines veteran who became an accidental feminist entrepreneur after she spent two years killing herself working for someone else. Naja is the first underwear company that is targeting the middle class with high end vegan and eco friendly products. Every purchase you make makes the world better.

Category
Apparel
Specialty
Socials
68
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Environment Friendly

DTCetc’s Take

About Naja

Naja is a lingerie company founded by Catalina Girald in 2013 that offers a wide range of lingerie products, including bras, panties, bodysuits, and loungewear, all made with eco-friendly and sustainable materials. Naja's mission is to empower women and promote body positivity through their products. In addition to their commitment to sustainability, Naja also supports women's education and employs single mothers and female heads of households in their factories. Naja occasionally offers discount codes and coupons to its customers. With Naja, customers can feel good about their purchase, both for the quality of the products and the company's social and environmental responsibility.

Who Shops At Naja

Women seeking eco-friendly and sustainable lingerie that empowers and promotes body positivity shop at Naja. These customers value the company's commitment to women's education, supporting single mothers and female heads of households, and its dedication to social and environmental responsibility.

What customers love about Naja

Here's what shoppers have to say:
  • Naja's lingerie has nice prints and fit perfectly.
  • The quality of Naja's products is impressive and lasts even after multiple washes.
  • Naja's lace undies are extremely comfortable.
  • Hassle-free shipping and affordable pricing.
  • Excellent customer service
  • The company's ethics and commitment to social responsibility are appreciated by customers.
  • The products are cute, well-made and well-packaged.
Cons
  • Shipping and receiving products can be delayed
  • Pre-order items may not always be clearly labeled
  • Customer service can be lacking, with slow response times and poor communication about delays
  • Sizing and returns can be problematic, with some final sale items not eligible for return
  • Pricing discrepancies have been reported on the website
  • Some customers have raised concerns about the brand's business practices, including the deletion of negative comments on social media
  • Overall, some customers have reported a lack of satisfaction with their experience with the brand

Naja's Shipping Policy

Naja offers free standard shipping for US orders over $100 via UPS Ground. International shipping is also available via UPS with prices shown at checkout. However, the customer will be responsible for paying their own country's specific duties and taxes upon arrival. Shipping confirmation emails with tracking details are sent once orders are dispatched, which usually takes 1-2 business days. Pre-order is also available for products that are on pre-order for 8-12 weeks, and shipping is done about a week after the inventory is received. If an order is marked as delivered but not received, customers are advised to contact their shipper for further delivery details. Naja ships to the address specified in the order, and is not responsible for issues relating to incorrect or undeliverable addresses.

Naja's Return Policy

Naja's return policy requires all eligible merchandise to be unworn, undamaged, and unwashed with all Naja tags attached. Unfortunately, for health and safety reasons, undies cannot be returned. Additionally, all swim and sale items are final sale. Full priced items purchased using a sale discount code will only be accepted for store credit. If returned merchandise is in a condition inconsistent with the guidelines of the return policy, a reconditioning fee of $7.50 will be charged if the garment can be repaired. Merchandise that cannot be repaired will not be accepted for return or exchange. Customers have 15 days from the day of delivery to return items for a full refund or exchange. Naja does not pay for return shipping. Items returned after the 15-day return period cannot be returned or exchanged. To initiate a return, customers must email Naja for proper information to process the return or exchange. Naja will issue a refund within 14 business days of receiving and processing the returned order in their warehouse.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
68
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious lingerie shoppers

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
68
/
100
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DTCetc Score
80
/
100
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Naja on Socials

View this profile on Instagram

Naja (@Naja) • Instagram photos and videos

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True & Co

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32 Degrees

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BLANQI

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CDLP

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Cuup

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