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True & Co
Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.
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DTCetc’s Take
Popular Products
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True and Co is an online lingerie company founded by Michelle Lam in San Francisco in 2012. The brand is known for its comfortable and supportive bras and underwear, which are designed to be soft and lightweight. True and Co is committed to promoting representation, inclusivity, and equality in its products and social commitment, and works with organizations dedicated to helping women in need. The brand offers a variety of wire-free bras, bralettes, and underwear, with a 30-day return policy and free return shipping. Customers can also take advantage of fast shipping through Amazon and international shipping options.
True and Co is an underwear brand for women who are looking for comfortable and supportive undergarments that look great and feel good. Its bras provide natural support without wires or elastic, are nearly invisible under clothing, and are comfortable enough to wear all day. The bras are designed to be more comfortable than traditional underwire bras and can help prevent headaches and neck pain.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
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Here's what shoppers have to say:
- Very comfortable bra with size and color options.
- Great for basics and has great sales.
- No-show seams for no panty lines.
- True Body bras are wire-free and have no elastic, making them comfortable and not visible under normal shirts.
- Absolute best, most comfortable bras - feels like you have nothing on.
Cons
- The product may not be suitable for all seasons and may cause discomfort.
- The product may not provide the desired level of comfort and support.
- The product may have quality issues that need to be addressed.
- The customer service experience may not meet expectations.
- The product line may have limited options and may require improvements in fit.
- The product line may not offer a wide range of styles.
- Interior pads may not be available for separate purchase.
True and Co offers free domestic shipping for Prime members, which takes 2 business days. For non-Prime members, shipping takes between 4-20 business days. For international orders, shipping costs are calculated at checkout. There are no shipping deals for purchases over a certain price.
True and Co has a 30-day return policy through Amazon. Customers can return items for free within 30 days of purchase by going to Amazon's Returns Center. It usually takes about 2-3 weeks for customers to get their refund. All items can be returned with the exception of those marked as non-returnable.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience
Women, Comfort, Support
Stereotype
Comfort-seeker
Pricing Rating
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Sustainability Score
90
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Quality Score
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DTCetc Score
80
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100
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Speciality
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Tiger Mist
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32 Degrees
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BLANQI
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CDLP
CDLP is a luxury essentials brand that's revolutionizing men's underwear and swimwear. Their consciously constructed products are made from innovative, future-oriented materials like Lyocell and Econyl®. CDLP is committed to sustainability and constantly innovating their products for modern, eco-conscious men.
Speciality
Cuup
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