True & Co
Ready to wear more than just the same-old granny panties? Shop our collection of women’s underwear including lace thongs, nylon-blend bikinis, and argyle mesh hipsters along with every cut, color, and style you could ever want to match your mood. True & Co. buys from hundreds of different designers—and we’ve got styles for every body.
In the wild
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The story
True & Co is a direct-to-consumer bra and underwear brand. The company is transitioning its sales model and currently directs customers to shop their collection on Amazon.
True and Co is an underwear brand for women who are looking for comfortable and supportive undergarments that look great and feel good. Its bras provide natural support without wires or elastic, are nearly invisible under clothing, and are comfortable enough to wear all day. The bras are designed to be more comfortable than traditional underwire bras and can help prevent headaches and neck pain.
The DTCetc bottomline
What customers say
- Offers triangle bras in multiple styles including convertible strap, wirefree lace, adjustable strap, and racerback options
- Provides scoop neck and v-neck bra styles
- Prices range from $46-$49 for bras
- Maintains an underwear product line
Popular products
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10 True & Co shipping policy
Free shipping
True and Co offers free domestic shipping for Prime members, which takes 2 business days. For non-Prime members, shipping takes between 4-20 business days. For international orders, shipping costs are calculated at checkout. There are no shipping deals for purchases over a certain price.
True & Co return policy
30-day return window
True and Co has a 30-day return policy through Amazon. Customers can return items for free within 30 days of purchase by going to Amazon's Returns Center. It usually takes about 2-3 weeks for customers to get their refund. All items can be returned with the exception of those marked as non-returnable.
