Away

Away is a new bag company that believes cumbersome luggage should be a thing of the past. Our mission is to make your life on-the-go easier by making your bag smarter. We believe in packing light and being able to move freely with no restraints. Away was inspired by the idea that everyone needs their own personal sanctuary when they travel.

Category
Travel
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Diverse Brand
Female Founder
Influencer Approved
Retail Locations
Timeless Style
Travels Well

DTCetc’s Take

About Away

Away is a travel luggage company founded by Stephanie Korey and Jennifer Rubio in 2015. They offer a range of stylish, durable suitcases and travel bags equipped with innovative features, such as a built-in phone charger. Away boasts free US and Canada shipping, a 100-day return policy, and a lifetime guarantee, making them a great choice for those who want convenience and quality. They also partner with Peace Direct, a non-profit that helps reduce conflict around the globe.

Who Shops At Name

Customers who would find Away useful are those who prioritize travel and value high-quality, durable luggage that is also stylish. These customers are likely frequent travelers who want a suitcase that can withstand the wear and tear of constant use. They also appreciate innovative features, such as a built-in phone charger, that make their travel experience more convenient. Away aligns with these customers' values because the company places a strong emphasis on quality and durability. Their suitcases are made with materials that are designed to last, ensuring that customers can use them for years to come. Additionally, Away's commitment to partnering with Peace Direct shows that they care about making a positive impact in the world. This is important to customers who want to support companies that prioritize social responsibility. Overall, customers who prioritize travel, quality, and social responsibility would find Away to be a great choice for their luggage needs.

What customers love about Away

Here's what shoppers have to say:
  • Away offers a simplified approach to luggage with modern and luxe features that make packing and transit easy.
  • Internal organization features and interesting color options make it easy to identify.
  • Lifetime warranties are offered on all suitcases.
  • Convenient built-in portable charger and additional compartments are great for travelers.
  • High quality and rolls smoothly.
  • Fits a surprising amount of clothes and compresses well.
  • Multi-directional wheels are durable.
  • Perfect carry-on for flights that fits all essentials.
Cons
  • Some features may not be necessary for all customers.
  • Customers who prefer hard shell and lightweight suitcases may not find the brand suitable.
  • The brand's travel accessories may be too expensive for some customers.
  • Light colored suitcases may require frequent cleaning.
  • The quality of the product may not meet the expectations of some customers for the price range.
  • The zipper may not be user-friendly for some customers.
  • Cleaning the suitcase may be a challenge with the provided sponges.
  • The suitcase's case may be prone to scratches and dirt.

Away's Shipping Policy

Away ships to Canada, the US, and the UK, with plans to expand worldwide. In the US and Canada, Away offers free shipping, with the exception of P.O. boxes. Shipping costs range between $15-$50 depending on the method and what is purchased. Orders ship from Away's warehouse in 1 business day, and free shipping arrives within 1-7 business days, depending on location. Personalized items take longer for delivery. Items are not shipped on weekends or national holidays. For customers outside of the US, Canada, and the UK, they can tweet @away or send an email to [email protected] to let Away know they would like their country on their radar.

Away's Return Policy

Away offers a 100-day return policy for products that do not meet customer needs. Customers should fill out the online form to begin the return process. Shipping fees for returns from Canada are not covered by Away. Personalized items, however, cannot be returned or exchanged and the 100-day trial does not apply. Exchange items are subject to the remainder of the 100-day period. To make a return, customers should fill out the form on the returns page and the Away team will provide the next steps. Shipping fees are non-refundable and the company does not provide a timeline for processing returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
75
/
100
This brand offers products that are on the pricey side.
Target Audience

Frequent travelers

Stereotype

Jetsetter

Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
90
/
100
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DTCetc Score
75
/
100
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Away on Socials

View this profile on Instagram

Away (@Away) • Instagram photos and videos

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