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Kosas Cosmetics
Kosas is a clean beauty brand that offers skin-improving makeup with nourishing ingredients for real skincare benefits. Their unique, dimensional shades provide major pigment, glow, and stay-all-day power for natural to transformative looks.
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Kosas is a clean beauty brand founded in 2015 by Sheena Yaitanes. Kosas is all about revealing and expressing one's true self while feeling comfortable in their own skin. With a focus on good makeup that's easy to apply, Kosas products are clinically proven to make skin better, even when bare. The brand offers skin-improving makeup that includes super nourishing ingredients at active levels, providing real skincare benefits such as hydration, soothing, brightening, plumping, and more. Kosas' products are designed to be alive, easy to wear, and come in unique, dimensional shades that are anything but boring. Their makeup has major pigment, glow, and stay-all-day power for natural to transformative looks. Kosas prides itself on creating formulas that are bursting with so much comfort and goodness, customers can't wait to put them on every day. Additionally, their high-performing formulas are gentle enough for even the most sensitive skin.
Kosas customers are individuals who appreciate clean beauty products that focus on self-expression and comfort. They value the brand's commitment to creating makeup that is easy to apply, has skin-improving benefits, and is gentle enough for sensitive skin. Kosas' clientele is likely to be drawn to the unique, dimensional shades and high-performing formulas that provide comfort and excitement. They appreciate the brand's emphasis on real skincare benefits and the use of nourishing ingredients in their products.
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Here's what shoppers have to say:
- Kosas deodorant is an effective alternative to crystal deodorant, especially in humid climates.
- Kosas products have natural finishes and are an upgrade from Glossier.
- The skin-improving foundation serum is easy to apply and has yellow undertones that work well for many skin tones.
- The Revealer Super Creamy Brightening Concealer, Skin-Improving Foundation and Cloud Set Baked Setting Powder are all great products.
- The Kosas Air Brow product is great for achieving a brow lamination effect without committing to it permanently.
- Kosas products are vegan and the creamy concealer works well.
- Kosas Chemistry AHA Serum Deodorant is aluminum free and has an easier application.
- Kosas deodorant is one of the only brands that is effective in terms of odour control.
- The 10-second liquid eyeshadow is long lasting and does not require layering.
- The enzyme exfoliating body wash smells great and leaves skin smooth and even.
Cons
- Products have a short shelf life and may expire quickly after opening
- Customer service could be improved to better assist with returns
- The foundation has a noticeable scent that may not be appealing to everyone
- Consider purchasing from a retailer with a more accommodating return policy
Kosas processes orders within 2-3 business days and sends an email notification once the order has shipped. Domestic orders under 1lb will be shipped via USPS First Class, while those exceeding 1lb will be shipped via Fedex Home Delivery. Shipping times may vary, but the brand is working hard to ensure timely delivery. Shipping is available to all 50 U.S. states and territories, as well as internationally to most countries, except for Australia, New Zealand, Spain, and Russia. Customers in Australia can shop through Kosas' retail partner, Mecca. Customers in Alaska, Hawaii, or Puerto Rico should allow 2-4 weeks for shipment.
Kosas offers a standard return policy for their full-size products ordered from Kosas.com. Customers have up to 30 days from the date of purchase to initiate a return or exchange. To start the process, customers should head to the return portal on the website. All samples are considered final sale and cannot be returned or exchanged. Any final sale items will be marked accordingly. Once the return is processed, the refund will be credited to the original form of payment within 10 business days. Kosas monitors returns and has the right to refuse service to anyone who misuses or abuses the policy.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience
Young adults
Stereotype
Naturalist
Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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DTCetc Score
78
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100
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