Soho Home

Soho Home is an interiors brand that offers a range of products for relaxed, sociable living. With more than 25 years of design heritage, the brand was created to mirror the look and feel of Soho Houses around the world. Soho Home offers a range of products, including furniture, tableware, accessories, lighting, home fragrance, and textiles. The brand was born when guests of Soho Houses began asking if they could purchase their favorite pieces from the properties. Each collection is designed collaboratively with the interiors of Soho Houses, drawing inspiration from the surrounding areas, creative communities, and history of each location.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Chic AF
Comfy & Cozy
Designer Approved
Influencer Approved
Timeless Style
Ultra Lux

DTCetc’s Take

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About Soho Home

Soho Home is a modern interiors brand founded by the team behind Soho House in 2016. With over 25 years of design heritage, Soho Home was created to reflect the relaxed and sociable living experience of the Soho Houses around the world. Their diverse range of products includes furniture, tableware, accessories, lighting, home fragrance, and textiles. Each collection is designed collaboratively with the interiors of their upcoming and current Houses, drawing inspiration from the surrounding areas, creative communities, and history of each location. Soho Home also offers a design service to help customers recreate the feel of their favorite House in their own living space.

Who Shops At Soho Home

Soho Home customers are individuals who appreciate modern interiors with a relaxed and sociable living experience. They value the brand's design heritage and collections inspired by the Soho Houses around the world. Soho Home's clientele likely consists of people who want to recreate the feel of their favorite House in their own living space, with the help of a design service and diverse range of products.

Soho Home Pros & Cons according to customers

Pros
  • Excellent customer service
  • High-quality products.
Cons
  • Product descriptions may not always match the actual composition of the item.
  • Delivery and replacement processes may be unreliable and may result in damaged items.
  • Communication from customer service may be lacking or delayed.
  • Issues with delivery and customer service may not be resolved in a timely manner.

Soho Home's Shipping Policy

Soho Home offers shipping for both small and large items to various destinations. For small items, such as tableware and accessories, members get free delivery on orders over £150 within the UK mainland. Large items, including furniture and rugs, are delivered separately and may require a bespoke shipping quote for international orders. Delivery times and costs vary depending on the destination and weight of the items. Customers in the UK mainland may opt for a white glove service for an additional fee. Soho Home also offers free delivery for certain collaborations with third-party suppliers. Customers outside the UK may be subject to additional charges or fees imposed by their local customs authority. Soho Home does not offer delivery to certain countries and regions.

Soho Home's Return Policy

Soho Home allows customers to return items within 28 days of receipt for a full refund, provided that the item(s) are unused and in perfect condition with original packaging. Returns must be packed with the original dispatch note. However, the brand does not accept responsibility for lost returns packages, so customers are advised to keep proof of postage receipt. Soho Home does not process exchanges, and items purchased via stockists must be returned directly to them. Large items can be returned with the assistance of the brand's shipping partner, Duo, for a fee of £99.95 (£49.95 for members), while small items can be returned for free via DPD Drop Off Points. Original artwork, Cody Hoyt products, The Mews furnishings, and Harrington planters can also be returned within specified timeframes and conditions. However, the brand does not offer repairs or replacements for one-off original works of fine art. Soho Home does not provide a free returns service for customers outside of the UK, and third-party return policies may also differ.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
50
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This brand offers products that are on the pricey side.
Quality Score
75
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This brand offers products that are on the pricey side.
DTCetc Score
59
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This brand offers products that are on the pricey side.
Target Audience

Modern, sociable, design-savvy

Stereotype

Trendy

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Sustainability Score
50
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Quality Score
75
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100
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DTCetc Score
59
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100
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