Letterfolk

Letterfolk is the go-to brand for creative, sentimental shoppers who want to add a personal touch to their home decor. With a range of high-quality products, including Letter Boards and customizable Cuckoo Clocks, Letterfolk allows you to capture and share your story in style.

Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Letterfolk

Letterfolk is a creative home goods brand founded by Joanna and Johnny in 2018. Based on a need they saw in their community, the founders created Letterfolk to provide an authentic way for people to express themselves at home. The brand's first product was a modern take on Letter Boards that allows people to capture and share what's going on in their lives. Since then, Letterfolk has expanded its assortment to include Tile Mats, modern customizable Cuckoo Clocks, and a series of Passports designed to document everything from pregnancy to hiking trails in National Parks. With a focus on celebrating milestones, memories, and everyday wins, Letterfolk's products are perfect for anyone looking to add a personal touch to their home decor.

Who Shops At Letterfolk

Letterfolk resonates with the creative, expressive, and sentimental shoppers. These are individuals who take pleasure in personalizing their spaces, commemorating milestones, and sharing their personal journeys through creative mediums. The Letterfolk customer values high-quality home goods that allow them to tell their story and document their experiences, all while adding a unique aesthetic to their homes. They might be young parents capturing their little ones' milestones, outdoor enthusiasts tracking their National Park visits, or simply those who love to fill their homes with items that have a personal meaning. In essence, the Letterfolk customer is someone who cherishes memories, enjoys a touch of nostalgia, and seeks to infuse their living spaces with items that are both functional and storytelling tools.

What customers love about Letterfolk

Here's what shoppers have to say:
  • The brand is stylish and offers lots of color, size, and shape options for customization.
  • The tiles are durable and stay in place.
  • The flexible vinyl material is hard to permanently stain.
Cons
  • The white background of Letterfolk shows dirt quickly, which requires frequent cleaning.
  • The cleaning process for Letterfolk is involved, which can be inconvenient for some customers.
  • Letterfolk is more expensive than visually similar doormats that do not offer customizability.

Letterfolk's Shipping Policy

Letterfolk is committed to getting your products to you as quickly as possible. Orders typically take 1-2 business days to prepare for shipment, and during sitewide sales, it may take up to 7-10 business days. After your order is shipped, you'll receive an email with tracking information. Most domestic orders will arrive in 1-5 business days after they're shipped. International shipping is available to Canada, and shipping rates are calculated at checkout. Expedited shipping is available for orders within the contiguous United States, excluding Alaska, Hawaii, and international locations. Select “Expedited Shipping (2 business days)” at checkout for an additional fee. Please note that some products are not eligible for expedited shipping, including The Writer, The Copywriter, and the WordSmith letter boards.

Letterfolk's Return Policy

Letterfolk has a 30-day, no-questions-asked return policy. To initiate a return or exchange, customers must click on the provided link. The company will then provide a pre-paid, pre-addressed postage label, and customers will be refunded in full, including shipping costs. It may take up to 10 business days for Letterfolk to receive and process the return, and an additional 2-7 business days for the refund to reflect on the customer's account statement.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
69
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100
This brand offers products that are on the pricey side.
Target Audience

Creative storytellers

Stereotype

Creative

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Sustainability Score
50
/
100
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Quality Score
85
/
100
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DTCetc Score
69
/
100
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Letterfolk on Socials

View this profile on Instagram

Letterfolk (@Letterfolk) • Instagram photos and videos

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