Peloton

Peloton is the world's first-ever indoor cycling bike that brings you high-energy group fitness classes, from the convenience of your own home. Peloton's unique design combines high-performance technology with our immersive video content and engaging community to make every workout more fun and effective. And with unlimited live and on-demand streaming, it's a never-ending challenge that lets you push yourself—and change your life.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Peloton

Peloton, founded in 2012 is a fitness brand that brings the excitement of boutique fitness into the comfort of your home. With a combination of technology, content, and top-notch instructors, Peloton empowers its community to achieve their fitness goals in a more accessible, affordable, and efficient way. Their library of classes, complete with curated music, is designed to keep you motivated and coming back for more. Peloton's immersive software, beautifully designed hardware, and exciting community events create an opportunity for people to discover the best versions of themselves through the power of sweat.

Who Shops At Name

Peloton shoppers are fitness enthusiasts who want to bring the boutique fitness experience into their homes. They appreciate the brand's combination of technology, content, and top-notch instructors, as well as the diverse library of classes that keep them motivated and engaged in their fitness journey.

What customers love about Peloton

Here's what shoppers have to say:
  • Easy appointment scheduling and helpful customer service
  • Diverse class offerings with variety of instructors and lengths
  • Lane Breaker game ride experience is engaging and effective for quick workouts
  • Flexibility to workout with friends from home with motivating instructors
  • Instructors provide great challenges and bike is smooth with adjustable resistance
Cons
  • Delivery and communication need improvement, especially for remote areas
  • Issues with referral credits and promotions
  • Customer service can be slow and difficult to reach
  • Inconsistent messaging and delays with orders and accessories

Peloton's Shipping Policy

Peloton charges a $7 shipping fee for all ground packages shipped via USPS (2-5 Days) for a la carte accessory purchases. However, orders with a subtotal over $50 after applied credits, discounts, and promotions will receive free shipping within the Continental U.S. Orders are processed within 2-5 business days and are not shipped or delivered on weekends or holidays. Shipping fees are nonrefundable, and transit time may be extended due to incomplete shipping addresses, weather conditions, and high volume of packages during holidays or promotional events.

Peloton's Return Policy

Peloton offers a 30-day return policy for their new Peloton Bike, Peloton Bike+, Peloton Tread, Peloton Guide, or Peloton Row. Customers can request a return within 30 days of delivery, except for purchases that are eligible for the Home Trial. The return policy does not cover ordinary wear and tear or damage caused by improper use or accidents, which are subject to the terms of the limited warranties. Peloton does not offer a refund for shipping or delivery charges. Returns must be approved, and customers will be charged an additional return shipping fee of $250 or more for Bikes, $300 or more for Treads, $50 for Guide, and $250 or more for Row, depending on their location. If a customer purchased a Peloton Guide, they can return it within 30 days of delivery with the original packaging and a return label provided by the Support Team. Peloton is not responsible for lost packages without proof of tracking. Refunds will be credited back to the original payment method, and it may take up to 14 days to process the refund. If a Peloton Product is returned in damaged condition or with missing parts, Peloton reserves the right to refuse a refund or charge additional restocking fees.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
84
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100
This brand offers products that are on the pricey side.
DTCetc Score
81
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100
This brand offers products that are on the pricey side.
Target Audience

Fitness enthusiasts, home exercisers, motivated learners

Stereotype

Fitness enthusiast

Pricing Rating
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Sustainability Score
70
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100
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Quality Score
84
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100
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DTCetc Score
81
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100
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Peloton on Socials

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Peloton (@Peloton) • Instagram photos and videos

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