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Bala
Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.
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Bala, founded by Natalie and Max in 2018, is a movement company based on the belief that beautiful and functional fitness equipment can revolutionize the way we exercise. Located in an undisclosed location, Bala offers a range of products that combine fashion and fitness, encouraging movement through creativity and self-expression. Their product assortment includes both familiar accessories in fresh color pairings and innovative equipment that defies traditional fitness norms. Bala aims to make fitness feel like playtime, challenging the seriousness and exclusivity of the industry. Their design-led approach ensures that their products are simple yet effective, allowing customers to incorporate fitness seamlessly into their everyday lives. Inclusivity is at the core of Bala's values, as their products are designed for anyone and everyone, regardless of fitness level or age. With Bala, customers can break free from the confines of the gym and work out anytime, anywhere, and in any way they choose.
Bala is a brand that believes in beautiful, functional fitness equipment that changes the way people move. They understand that exercise is an important part of life, but it does not define a person exclusively. Bala aims to bring playfulness back into fitness and make it feel like playtime.
The types of customers who would find Bala useful are those who are tired of the ultra-serious and exclusionary fitness industry. These customers are looking for a brand that offers a different approach to fitness, one that focuses on enjoyment and self-expression rather than unreasonable expectations and falling short.
When making a purchase, these customers look for fitness products that are simple in design and effective without the need for connectivity. They appreciate the fact that Bala products can be left out in their living room, making them more accessible and encouraging frequent use. These customers value inclusivity and appreciate that Bala is not reserved for the ultra-fit or ultra-young, but is for anyone, regardless of their fitness level or age. They also value the freedom to work out anytime, anywhere, and in any way they please, without the confines of a gym.
Bala aligns with these customers' values by offering a product assortment that includes both known accessories in fresh color pairings and never-before-seen equipment that challenges common fitness tropes. Bala believes that form and function should coexist and that fashion and fitness go hand-in-hand. This resonates with customers who value self-expression and creativity in their workouts.
Overall, Bala is a brand that appeals to customers who are looking for a more playful and inclusive approach to fitness. These customers value simplicity, self-expression, and the freedom to work out on their own terms. Bala's products and values align with these customer needs and preferences.
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Here's what shoppers have to say:
- The weighted bangles are great for adding extra weight to workouts, whether it's pilates or walking.
- The Bala bands are soft, comfortable, and easy to wear during workouts, providing an extra difficulty level.
- The ankle weights are comfortable to wear and provide a good amount of resistance.
- The Bala beam is a versatile and easy-to-store alternative to dumbbells.
- The Bala bangles have a chic and functional design that is loved by fitness enthusiasts.
- The Bala products are durable, easy to clean, and make great gifts.
- The 2 lb Bala bangles are a great addition to workouts, especially for beginners.
- The Bala wrist weights are perfect for pilates-style workouts and can also be used on walks.
Cons
- The weights have a limited range of weights.
- The bands are clunky and the elastic stretches out easily.
- The reviewer was not motivated to use the weights during their workout.
- The reviewer did not find a sustainable way to incorporate the weights into their fitness regime.
Bala offers shipping within the contiguous 48 states in the U.S. They have two ways to charge shipping on orders. If an order contains heavier weighted items like the Power Ring and Beam, there will be an automatic $7 "Heavy" shipping fee. For orders containing smaller/lighter items like Bangles or accessories, there is a $7 fee to ship anywhere in the contiguous U.S. If an order contains a mix of heavy and lighter/smaller items, the shipping fees will be combined to charge a total of $14 for shipping. Bala's shipping team typically processes and ships orders within 1-3 business days. Orders are shipped using DHL via USPS, FedEx SmartPost, or FedEx Ground, depending on the weight of the package. Delivery times are typically 3-10 business days, but there may be delays due to longer than usual delivery times experienced by mail carriers. Bala does not currently offer expedited shipping, guaranteed shipping timelines, or alternate shipping options. Shipping to Hawaii, Alaska, and PO Boxes is not available. International orders are accepted, and the shipping rate will be calculated at checkout after entering a valid international address. Currency is collected in USD, and an exchange rate will apply. International orders may take additional time to deliver. Shipping to Ukraine and Russia is currently suspended due to ongoing unrest in the area. For shipping to Australia, New Zealand, and Asia, customers can visit shopbala.com.au. Bala's product and packaging may be sent in separate shipments. Customers can reach out to hello@balabangles.com for any inquiries or questions regarding their orders.
Bala has a straightforward return policy for products purchased directly from their website, shopbala.com. If you purchased Bala products from another retailer, you will need to process your return or exchange through that retailer. To initiate a return or exchange, you can visit their returns portal at https://returns.shopbala.com. If you received a gift from Bala and need to return or exchange it, there is a separate process for that which can also be accessed through the returns portal. Bala customers are responsible for the shipping costs associated with returning merchandise, unless the item is marked as Final Sale. Exchanges, however, are given free shipping both ways. It's important to note that Bala currently does not accept international returns or exchanges. The holiday return policy for 2022 allows orders placed between November 1st and December 31st to be eligible for return within 60 days of the delivery date. For purchases outside of this period, the standard returns and exchanges period of 30 days applies. Bala reserves the right to refuse returns that do not meet their return requirements, such as merchandise that has been worn or washed, or items that exhibit indicators of use for photoshoots or production use only. Returns and exchanges are not accepted on items marked as Final Sale. To initiate a return or exchange, customers can visit the returns portal and follow the step-by-step instructions. The portal allows customers to choose between a refund, an exchange for another item, or an "Instant Refund" that can be used to place a new order immediately. The Instant Refund is equal to the value of the return minus shipping costs. If the Instant Refund is not used, Bala will deactivate it once the return items are checked in and issue a refund for any outstanding balance back to the original payment method. Refunds and exchanges may take up to 15 business days to process once the return is delivered to the warehouse. The refund will then take an additional 3-5 business days to show on the original form of payment. To return a gift, customers can select the "Returning a Gift?" option on the returns portal and provide the necessary information. If there are difficulties in tracking down the details of the original order, customers can reach out to Bala's customer service for assistance. Customers can track their return by logging into their Bala account or using the return confirmation email. If they don't have a Bala account, they can track the return by re-entering their order information on the returns portal. If a purchase was made using Affirm, the return or exchange process is the same as for regular items. Affirm will be notified of the return and will process the appropriate refunds. Customers should not return their purchase to Affirm. It's important to note that Bala reserves the right to refuse returns that do not comply with their return policy, and they do not accept returns or exchanges for international orders. Additionally, items marked as Final Sale cannot be returned or exchanged.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
74
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This brand offers products that are on the pricey side.
Target Audience
Active, stylish, fit
Stereotype
Athletic
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Sustainability Score
50
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Quality Score
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DTCetc Score
74
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100
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