List of DTC Cosmetics Brands

Here’s a list of the best Cosmetics brands on the internet:

We've got you covered. Here's a bit about the Cosmetics niche and the best brands to pick from.

It’s no secret, wearing makeup and having the right cosmetic care can make you feel more confident and ready to take on the day. Whether you’re concerned about not having enough time in the morning to apply your makeup, or if the idea has never even crossed your mind, these DTC cosmetics companies understand that wearing makeup is more than just putting on a coat of lipstick, and having a fresh face is an important start to your day. Brands like Glossier, Thrive Causemetics, and KollectionK provide verything you need to make yourself feel confident while getting ready to take on the world.

Hey lovelies, Christina Nadin here! With 300+ beauty brands to explore, you'll find your favorite beauty products. But let me spotlight a few faves that you won't want to miss: Kosas, Rare Beauty, Glossier, Amika, Freck, Mario Badescu, Color Wow, Drunk Elephant, Fenty, Refy, Olaplex. Dive into the whole list and discover what speaks to YOU. Happy shopping!

Christina Nadin


At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

Kylie Cosmetics

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!


Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

Beauty Bakerie Beauty Pie Cosmetics

Beauty Bakerie Beauty Pie Cosmetics is a high-quality, health-conscious brand that offers cruelty-free and all-inclusive cosmetics. With a commitment to safe ingredients and social impact, this brand sweetens lives and uplifts communities.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Beautycounter Products

Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.


Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

Byredo Gypsy Water

Byredo Gypsy Water is a luxury lifestyle brand that captures the spirit of adventure, romance, and freedom. Founded by Ben Gorham in 2006, Byredo offers an array of products to enhance the senses, including perfumes, candles, cosmetics, and leather goods, all with a minimalistic aesthetic.

Capri Blue

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.

Cheekbone Beauty

At Cheekbone Beauty, we strive to provide you with the best in cruelty-free cosmetics – but also look to advocate for the First Nations community! Our Warrior Women Liquid Lipsticks are made in Canada and 10% of our profits go towards education funding for First Nation's youth.

Cirque Colors

Cirque Colors is a Brooklyn-based, vegan, non-toxic, and cruelty-free nail polish brand founded in 2012 by Annie Pham. It offers a variety of unique polishes, including thermals and holographics, that are chip-resistant and long-lasting. The company donates net proceeds from limited-time colors to charity and is now sold in stores worldwide.

Cocokind Skincare

Cocokind is an award-winning clean and natural skincare brand founded in 2015 by Priscilla Tsai. Their products are made with vegan, cruelty-free, and sustainably sourced ingredients and are crafted in the US. Customers have left hundreds of positive reviews online, praising the brand for its ethical practices and natural ingredients.

Doe Lashes

Doe Lashes is a California-based beauty brand founded in 2020 by Jason Wong. We specialize in handmade, ultra-fine Korean silk fiber lashes that are lightweight, non-irritating and comfortable. Our commitment to sustainable and cruelty-free production makes us stand out, and our lash quiz helps customers find their perfect style. Enjoy 10% off with subscription, plus thousands of 5-star reviews. International shipping available.


Dossier offers premium fragrances at an affordable price, sourced from Grasse, France. The brand values transparency, eco-friendliness, and customer feedback, making it a top choice for those seeking quality and affordability.

Drink LMNT

LMNT is a 2018 performance-enhancing electrolyte product founded by Robb Wolf. Our travel-friendly pouches are packed with high sodium content, no sugar, gluten, or artificial ingredients, and designed to be Paleo and Keto-friendly. Try our nine flavors and save with our subscription options.


Duradry is the leading brand in sweat-blocking products, founded in 2014 by Jack Benzaquen and Jacobo Plitman to provide relief to those suffering from hyperhidrosis and body odor. With over 250,000 customers, Duradry offers a variety of cruelty-free and vegan products, plus a 100-day free returns policy and subscription service.


Faculty is the ultimate brand for self-expression and personal growth. Their carefully designed accessories cater to any taste, allowing customers to be whoever they want to be. Embracing strengths, not weaknesses, Faculty empowers customers to reach their full potential.

Fenty Beauty

Fenty Beauty is a global beauty brand by Rihanna that celebrates diversity and inclusivity, offering makeup products for all skin types and shades. With millions of views and positive customer reviews, Fenty Beauty is a leader in the beauty industry.

Florence By Mills

Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.


Home to the highest quality Magnetic Lashes and Magnetic Eyeliner and the World's first colored magnetic lashes. #Beglamnetic Shop Now


HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.

HUM Raw Beauty

HUM Nutrition is a leading supplement brand founded in 2012 that offers high-quality, natural products such as nutritional blends, probiotics, and herbal formulas. Their Raw Beauty green powder is made with 30+ superfoods, including antioxidants, adaptogens, and probiotics, and is designed to boost energy levels, support the immune system, and improve skin. It has been featured in major publications such as Forbes, Allure, Vogue, and Well+Good.

Hanahana Beauty

Discover the transformative power of self-care with Hanahana Beauty. Their ethically sourced skincare products nourish and rejuvenate the skin, while making a positive impact on communities in Tamale, Ghana.

Henry Rose

Henry Rose is a genderless perfumery founded by Michelle Pfeiffer in 2019, offering a range of non-toxic and cruelty-free products from Eau de Parfums to candles. Their products have been featured in major publications like Vogue and Allure, and have won two Allure Best of Beauty Awards.

Hero Cosmetics

Hero Cosmetics is an NYC-based skincare brand founded in 2017. Our clean and effective products, such as cleansers, moisturizers, toners, and pimple patches, have been featured in BuzzFeed, Insider, Elle, and Allure magazine. We offer Quadpay and student discounts, plus a rewards program for customers.

ITEM Beauty

ITEM Beauty is a clean, cruelty-free makeup and skincare brand founded by TikTok star Addison Rae Easterling and Madeby Collective. It features science-driven ingredients, free of harmful ingredients, and offers a tight and potent collection of makeup and skincare at affordable prices.


Inkbox offers semi-permanent tattoos, artist-created designs, and custom options for those looking to experiment with tattoos without the commitment. A go-to destination for tattoo enthusiasts worldwide.

Jeffree Star Cosmetics

The original, Jeffree Star, cosmetic line brings you the brightest semi-matte liquid lipsticks in high fashion colors. Our cosmetic products will give you the edgy and unique look you desire for any occasion, at a price that won't break the bank.

Juno and Co

Juno and Co is a modern beauty brand founded by Mira Torres and Kyle Jiang in 2017. They offer high-performance cosmetic sponges, a clean and cruelty-free skincare line, and bundles to help simplify daily routines. Their products have been featured in popular publications like Forbes, Byrdie, and Glossy.


Klora is a Denver-based wellness brand founded by Dr. Kirten Parekh, Dr. Jonathan Snow, and Daniel Snow. Their innovative formulas are designed to help reduce bloating, indigestion, and gas with clean, traceable ingredients that are non-toxic and third-party tested. Enjoy 50% off Starter Boxes and start your journey to better digestive health today.


Korres is a natural beauty brand from Greece that has been featured in notable media sources and has won awards from Good Housekeeping and Allure. Their products are made with clean, natural ingredients and are free from cruelty, sulfates, and parabens. They are committed to protecting the planet and providing state-of-the-art skincare with natural ingredients.

Kosas Cosmetics

Kosas is a clean beauty brand that offers skin-improving makeup with nourishing ingredients for real skincare benefits. Their unique, dimensional shades provide major pigment, glow, and stay-all-day power for natural to transformative looks.

Lashify Lashes

Lashify is a luxury beauty brand founded by Sahara Lotti in 2016, offering 100% Premium Korean PBT Silk, cruelty-free Gossamer lashes and a unique patented lash system with 70 patents and 50 trademarks. With complimentary video calls with Lashify educators, celebrity fans, and installment payments & free shipping, Lashify is an accessible and luxurious beauty experience.


MBX strives to make beauty accessible and understandable for the global community by curating full product lines with all key ingredients listed, using simple language. With our K-beauty brands, we put the brands that's patients customized from thousands of K-beauty products into our own curated box made of Memebox. We endeavor to deliver happiness through these boxes, introducing thousands of products and trends in a fun and easy-to-use format.


Manime is a beauty-tech company founded in 2017 that offers custom-fit, 10-free and cruelty-free gel manicures. Customers can choose from various styles created by different artists and enjoy free shipping with an order minimum and a 30-day guarantee. Manime offers a cost-effective alternative to salon manicures with an easy application process.

Milk Makeup

Milk Makeup is a high-quality, cruelty-free, vegan makeup and skincare brand founded in 2014 in NYC. It's renowned for its innovative products, such as the KUSH Lip Balm, and has gained a significant following on social media, including Billie Eilish. It has won numerous awards, and its Made in the USA products are formulated without sulfates, formaldehyde, parabens, mineral oil, or talc.


Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.


Necessaire is a Californian clean beauty brand founded in 2018 by Randi Christiansen and Nick Axelrod, prioritizing body products like lotions, deodorants, and exfoliators made with clean ingredients and transparency. Certified Clime Neutral, Plastic Neutral, and Leaping Bunny, Necessaire is a leader in eco-friendly beauty.

Olive and June

Olive and June is a Beverly Hills-based boutique founded in 2013, offering stunning nail polishes, decals, and cuticle care. The brand has been featured on numerous media outlets, and provides helpful resources online, including Bootcamp courses, masterclasses, and ‘Olive University’.

One/Size Beauty

ONE/SIZE Beauty is a modern cosmetics line founded by makeup artist and YouTube sensation Patrick Starrr in 2020. The brand offers high-caliber formulas, easy-to-use products, and inclusive colors that inspire creativity, kindness, and self-expression.


Introducing PAUME, the luxurious hand care brand that offers a comprehensive skincare routine for your hands. With clean formulas, elegant packaging, and a commitment to sustainability, PAUME is the go-to brand for those seeking healthy and nourished hands.

Pattern Beauty

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

Plum Goodness

We make buying safer, paraben-free, phthalate-free, SLS-free skincare products online in India easy! At Plum Goodness, we believe that skincare must be kind to your skin and the environment. Our natural fragrances are made from essential oils and plant extracts with no petrochemicals or artificial ingredients.

Rare Beauty

Rare Beauty is a new beauty brand founded by Selena Gomez. The company's mission is to celebrate diversity and inclusivity, and to empower people to feel beautiful in their own skin.


Refy Beauty is a luxury beauty brand that offers high-end products and services. They are dedicated to providing their customers with the best possible experience and believe that every woman deserves to feel beautiful.

Rowan For Dogs

Rowan For Dogs is a fur care company founded by Michelle Arnau and Sally Clarke, offering natural and gentle washes, dry shampoos, and coat creams made with human-grade ingredients. Their products are cruelty-free, sulfate-free, paraben-free, silicone-free, and dye-free, and they donate a portion of their profits to animal charities. Rowan is dedicated to setting the highest standards in coat care.

SiO Beauty

SiO Beauty is a NYC-based company founded in 2016, offering medical-grade silicone patches designed to make skin look younger. Featured in Women's Health, Vogue, and New York Magazine, SiO Beauty has received acclaim for its amazing results and great customer service. Dermatologist-approved and allergy-tested, with an automatic 10% off your first order and a rewards program.

Skin and Me

Skin and Me is a London-based skincare service founded in 2018 by James Mishreki and a team of dermatologists and pharmacists. They create powerful and personalized solutions to help people tame spots, dryness, and other skin issues, with vegan and cruelty-free products made-to-order and packaged with less plastic and waste.

Skylar Perfume

Skylar is a Los Angeles-based e-commerce brand that specializes in clean, conscious, and hypoallergenic perfumes and skincare. Their products are free of harsh additives and made with organic ingredients, and their eco-conscious packaging is made with renewable resources. Customers can use the Skylar fragrance quiz for tailored recommendations, and they support the Step Up Mentoring Program.

Sol de Janeiro

Sol de Janeiro is a Brazilian-born beauty brand that celebrates body positivity and provides luxurious, vegan, sustainably sourced and cruelty-free hair and body care products. Their cult-favorite Brazilian Bum Bum Cream has been featured on numerous media outlets and won awards such as the Allure Readers Choice Best of Beauty award in 2020.


Stryx is a men's cosmetics brand founded in 2017 by Devir Kahan. It offers products designed specifically for men, with a masculine and straightforward approach, focusing on covering imperfections and accentuating features. It has been featured in publications such as GQ, Forbes, and Men's Health, and is cruelty-free with some vegan options.

Summer Fridays

Summer Fridays is a clean, vegan, cruelty-free skincare company founded in 2017 by Marianna Hewitt and Lauren Gores Ireland. Their collection of creams, sets, exfoliators, and masks are designed to help you achieve a sunk-kissed glow. Featured in Refinery29, Allure, Bustle, InStyle, and PopSugar, Summer Fridays has become a popular skincare brand on Instagram.

The Beauty Chef

The Beauty Chef offers a range of bio-fermented, probiotic-rich wholefood supplements and organic skincare products that nourish the skin, body, and microbiome. Their unique formulas are developed with cutting-edge research to support gut health and overall wellbeing.

The Detox Market

At The Detox Market, they believe that what you put on your body is just as important as what you put in your body. They meticulously vet every single product before they carry it to ensure clean, safe ingredients and effective formulations. You can trust The Detox Market to help you make educated choices about the products you use. Popular brands from The Detox Market include ILIA beauty, OSEA, Goop, and Agent Nateur.

Three Ships Beauty

Three Ships Beauty is a vegan and cruelty-free skincare brand founded in 2017 by Laura Burget and Connie Lo. Our products are made with clean and natural ingredients, free from parabens and SLS, and are scientifically proven to work. We are featured in Elle, The Globe and Mail, and BlogTo, and certified by Leaping Bunny. Prices are no more than $40.

Tower 28 Beauty

Tower 28 Beauty is a female-owned clean cosmetics brand founded in 2019 by Amy Luo. Their non-toxic, hypo-allergenic, and cruelty-free makeup products have been featured in The New York Times, Allure, Business Insider, and Buzzfeed, and their Cream Bronzer won the Best of Beauty 2020 from Allure. All products are made in the US and free of irritants.

UOMA Beauty

UOMA Beauty is an inclusive, cruelty-free makeup brand founded in 2019 by Sharon Chuter. With two collections of professional-grade products for face, eyes, lips, and brows, UOMA Beauty celebrates unique beauty and a rebellious spirit, shipping to over 200 countries with free shipping on orders over $50.


Velour Lashes is a Toronto-based beauty brand founded in 2011 by Mabel Lee. It is known for its cruelty-free and vegan lashes, which have been featured on celebrities such as Beyoncé and Megan Markle. Its signature product is made from 100% vegan and cruelty-free materials, offering hypoallergenic, natural-looking, and long-lasting lashes.

Violette FR

Violette FR is a French-inspired beauty collection created by self-made makeup artist and social media star Violette Serrat. Offering vegan, cruelty-free products made with clean ingredients, Violette FR is known for chic, simple beauty looks featured in Vogue, InStyle, Glamour, and Elle. Sustainable packaging and international shipping are available.

Youth to the People

Youth to the People is a vegan, cruelty-free skincare brand founded by cousins Joe Cloyes and Greg Gonzales in 2015. They strive to make the world a better place through social justice and sustainability-led initiatives, such as donating over $1 million dollars by 2024 and using glass containers instead of plastic. Their products are powered by plant-based ingredients sourced from local suppliers in California and are free of EU-restricted ingredients.

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