The Best DTC Cosmetics Brands

59 cosmetics brands, ranked by DTCetc score, led by Plum Goodness. How we score →

Top Cosmetics Brands, Ranked

1
Plum Goodness

Plum Goodness

91/100
Beauty
2
Glamnetic

Glamnetic

89/100
Beauty
3
Hanahana Beauty

Hanahana Beauty

89/100
Beauty
4
Cirque Colors

Cirque Colors

88/100
Beauty
5
Duradry

Duradry

88/100
Beauty
6
Glossier

Glossier

88/100
Beauty
7
Byredo Gypsy Water

Byredo Gypsy Water

88/100
Beauty
8
Refy

Refy

88/100
Beauty
9
Rhode

Rhode

87/100
Beauty
10
The Beauty Chef

The Beauty Chef

86/100
Beauty
11
Beautycounter Products

Beautycounter Products

85/100
Beauty
12
HAUS LABS

HAUS LABS

85/100
Beauty
13
Henry Rose

Henry Rose

85/100
Beauty
14
Korres

Korres

85/100
Beauty
15
Lashify Lashes

Lashify Lashes

85/100
Beauty
16
Capri Blue

Capri Blue

84/100
Beauty
17
Cheekbone Beauty

Cheekbone Beauty

84/100
Beauty
18
Cocokind Skincare

Cocokind Skincare

84/100
Beauty
19
Dossier

Dossier

84/100
Beauty
20
Fenty Beauty

Fenty Beauty

84/100
Beauty
21
HUM Raw Beauty

HUM Raw Beauty

84/100
Wellness
22
ITEM Beauty

ITEM Beauty

84/100
Beauty
23
Juno and Co

Juno and Co

84/100
Beauty
24
Milk Makeup

Milk Makeup

84/100
Beauty

Frequently asked questions

What is the best DTC cosmetics brand?

Plum Goodness tops our cosmetics ranking with a DTCetc score of 91/100, based on quality, sustainability and pricing.

How many DTC cosmetics brands does DTCetc cover?

We track 59 direct-to-consumer cosmetics brands, each scored and ranked on quality, sustainability and price.