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The DTCetc Face-Off Beauty Updated July 2026

Rare Beauty vs Rhode

Rare Beauty and Rhode are two beauty brands that cater to different needs and values. Rare Beauty focuses on makeup products that promote self-acceptance and celebrate individuality, while Rhode specializes in skincare solutions rooted in science and simplicity. Rare Beauty aims to break down unrealistic standards of perfection and create a safe and welcoming space in the beauty industry. The brand values authenticity, positivity, and transparency, and encourages customers to embrace their own uniqueness. On the other hand, Rhode prioritizes clean, vegan, cruelty-free, gluten-free, and fragrance-free skincare products. The brand's focus is on providing simple and effective solutions backed by scientific research. While Rare Beauty empowers customers to feel confident and comfortable in their own skin through makeup, Rhode offers results-driven skincare with minimal fuss. Both brands prioritize transparency and quality, but their approaches differ. Rare Beauty celebrates individuality, while Rhode simplifies skincare with science-backed formulas. Whether you're looking for makeup that enhances your natural features or skincare that delivers results, Rare Beauty and Rhode have options that align with your values and needs.

Photography: Rare Beauty product imagery Photography: Rhode product imagery

DTCetc score

Rare Beauty78/100
Rhode87/100

Customer rating

Rare Beauty4.8★ 4,943
Rhode4.76★

Typical prices

Rare Beauty$5–$66.40
Rhode$0.98–$108

Pricing tier

Rare Beauty$$$
Rhode$$$$
The verdict

Which should you pick?

Rare Beauty
★★★★¾ 4.8 · 4,943 reviews
78/100

Best forYoung, diverse, empowered

★ Quality 90/100 Visit Rare Beauty →
Rhode
★★★★¾ 4.76
87/100

Best forClean skincare enthusiasts

★ Sustainability 90/100 Visit Rhode →

The bottom lineRhode scores higher overall (87 vs 78) and offers free shipping on orders over $45, making it better for budget-conscious skincare shoppers seeking science-backed formulations. Rare Beauty is the choice for makeup buyers who prioritize the brand's mission around self-acceptance and individuality, though at a premium price point. Both offer 30-day returns, but Rhode's customer reviews (4.76/5) are published and consistently praise performance, while Rare Beauty emphasizes feel and philosophy over documented ratings.

Key differences at a glance

  • Rhode is a skincare brand; Rare Beauty is makeup—different product categories entirely.
  • Rhode's editorial quality score is 76 vs. Rare Beauty's 90, but Rhode scores higher overall (87 vs. 78) due to stronger sustainability and pricing balance.
  • Rhode offers free US shipping on orders over $45; Rare Beauty charges shipping on all orders with no free threshold.
  • Rhode's typical prices range $0.98–$108; Rare Beauty ranges $5–$66.40, making Rhode's range wider and potentially more accessible at the low end.
  • Rhode publishes customer reviews (4.76/5 stars) highlighting blending, pigmentation, and natural glow; Rare Beauty's fact sheet contains no published customer review data.
  • Rare Beauty's positioning emphasizes founder mission and breaking beauty standards; Rhode positions on science-backed, results-driven efficacy and transparency.
  • Both allow 30-day returns but don't refund original shipping; Rhode requires email initiation (hello@rhodeskin.com) while Rare Beauty's process is unspecified.

Still weighing it up? Save this comparison & get deals on both →

From 4,943+ published customer reviews

What customers actually say

4.8 4,943 reviews · via Rare Beauty on-site product reviews (Soft Pinch Liquid Blush

The Soft Pinch Liquid Blush is a near-universally loved bestseller praised for its lightweight, buildable, long-wearing color, with the main caveat that its intense pigment demands a light hand.

Customers love
  • Applies easily and wears evenly throughout the day
  • Silky texture that glides on and blends smoothly
  • Long-lasting, comfortable wear that stays in place
  • Highly pigmented so a tiny amount delivers strong color payoff
  • Lightweight, natural flush that doesn't feel cakey
Watch out for
  • So pigmented that overapplying is easy — needs a very small amount
  • Sets quickly, so it must be blended fast before it grips

Beautiful color that blends like butter! Exceeded my expectations!!

Rhode verified buyer · via Okendo
4.76 store rating · via Okendo

Rhode products receive overwhelming praise for color quality, blendability, and aesthetic appeal with consistently high satisfaction.

Customers love
  • Exceptional blending and pigmentation
  • Beautiful, versatile shades suitable for various skin tones
  • Lightweight formulas that enhance natural glow without breakouts

Summarized from each brand's own published customer reviews. We never republish full reviews — read them all at the source.

Shop the face-off

Most-loved pieces, side by side

Rare Beauty typical prices$5–$66.40
Rhode typical prices$0.98–$108

At a Glance

Comparison Between
Rare Beauty
Rare Beauty
Rhode
Rhode
Category Beauty Beauty
Speciality Cosmetics, Makeup, Skin Care & Makeup Cosmetics, Makeup, Skin Care, Skin Care & Makeup
DTCetc Score 78/100 87/100
Customer rating 4.8★ · 4,943 4.76
Typical price range $5–$66.40 $0.98–$108
Free shipping Free over $45
Return window 30 days 30 days
Stereotype Trendy Clean-beauty enthusiasts
Pricing Rating
$$$$$ This brand is moderately priced
$$$$$ This brand is premium priced
Sustainability Score
90/100
This brand scores excellent in sustainability
90/100
This brand scores excellent in sustainability
Quality Score
90/100
This brand scores excellent for product quality
76/100
This brand scores good for product quality
In the wild

Both brands, up close

Rare Beauty product photography
Rare Beauty
Rhode product photography
Rhode
Rare Beauty product photography
Rare Beauty
Rhode product photography
Rhode
Rare Beauty product photography
Rare Beauty
Rhode product photography
Rhode

Who shops at Rare Beauty Vs. Rhode

Who shops at Rare Beauty

Rare Beauty is for people who want makeup that celebrates their individuality rather than hiding what makes them unique.

More about Rare Beauty →

Who shops at Rhode

Rhode customers are individuals who seek simple, effective, and science-backed skincare solutions. They value clean, vegan, cruelty-free, gluten-free, and fragrance-free products, and appreciate the brand's dedication to transparency and quality. Rhode's clientele likely consists of people who want results-driven skincare with minimal fuss, rooted in research, and formulated in collaboration with leading experts in the industry.

More about Rhode →

Rare Beauty Vs. Rhode The Pros

Rare Beauty's Pros

  • Makeup formulated to feel good to wear
  • Founder mission focused on embracing uniqueness and stopping self-comparison
  • Products designed without hiding individual features
More about Rare Beauty →

Rhode's Pros

  • Free US shipping on orders over $45
  • Early access shopping available for logged-in members
  • Offers promotional gifts with purchases while supplies last
More about Rhode →

Rare Beauty's shipping policy Vs. Rhode's Shipping Policy

Rare Beauty's shipping policy

U.S. orders take 1-3 business days to process and pack, then 3-5 business days to ship to the 48 contiguous states. Shipping takes 6-8 business days to Alaska and Hawaii, or 12-14 business days to Puerto Rico and Virgin Islands.

More about Rare Beauty →

Rhode's shipping policy

Free US shipping on orders over $45.

More about Rhode →

Rare Beauty's return policy vs Rhode's Return Policy

Rare Beauty's return policy

Products can be returned within 30 days of order placement for a refund, though shipping fees are not refunded. Returns are only available for U.S. residents.

More about Rare Beauty →

Rhode's return policy

Rhode's return policy allows customers to return their purchased items within 30 days of receiving their order. To initiate a return, customers should email the brand's team at hello@rhodeskin.com and include their order number. However, the original shipping charges are non-refundable.

More about Rhode →
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