The Best DTC Jewelry Brands

86 jewelry brands, ranked by DTCetc score, led by Diamond Foundry. How we score →

Top Jewelry Brands, Ranked

1
Diamond Foundry

Diamond Foundry

94/100
Apparel
2
Kimaï

Kimaï

91/100
Apparel
3
La Matera

La Matera

91/100
Apparel
4
LUGOT

LUGOT

91/100
Apparel
5
MEHROTRA

MEHROTRA

91/100
Apparel
6
Common Era

Common Era

90/100
Apparel
7
AMY O Jewelry

AMY O Jewelry

89/100
Apparel
8
Mejuri

Mejuri

89/100
Apparel
9
Oura

Oura

89/100
Wellness
10
Brilliant Earth

Brilliant Earth

88/100
Apparel
11
Maison Miru

Maison Miru

88/100
Apparel
12
The Last Line

The Last Line

88/100
Apparel
13
Couple

Couple

87/100
Apparel
14
Endangered Jewelry

Endangered Jewelry

87/100
Apparel
15
Pura Vida

Pura Vida

86/100
Apparel
16
Rara

Rara

86/100
Apparel
17
Studs

Studs

86/100
Apparel
18
ENNUI Atelier

ENNUI Atelier

86/100
Apparel
19
Fenton

Fenton

85/100
Apparel
20
Vrai and Oro Jewelry

Vrai and Oro Jewelry

85/100
Apparel
21
Aurate New York

Aurate New York

84/100
Apparel
22
Frank Darling

Frank Darling

84/100
Apparel
23
Great Heights

Great Heights

84/100
Apparel
24
Miansai

Miansai

84/100
Apparel

Frequently asked questions

What is the best DTC jewelry brand?

Diamond Foundry tops our jewelry ranking with a DTCetc score of 94/100, based on quality, sustainability and pricing.

How many DTC jewelry brands does DTCetc cover?

We track 86 direct-to-consumer jewelry brands, each scored and ranked on quality, sustainability and price.