Dyson

Discover the future of household products with Dyson. From vacuum cleaners to hair care tools, their cutting-edge technology and authentic engineering solve problems and go against the norm. Join the innovative minds and be at the forefront of new ideas.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About Dyson

Dyson is a pioneering technology company founded by James Dyson in 1991 in the United Kingdom. With a focus on solving problems that others have ignored, Dyson has become a global leader in innovative household products. Their diverse range of products includes vacuum cleaners, hair care tools, air purifiers, and lighting solutions, all designed with cutting-edge technology and authentic engineering. Dyson's commitment to creating the future is evident in their constant reinvention of products and work processes. With a global team of ingenious minds, Dyson strives to develop new and different things that go against the grain. As a start-up in spirit, Dyson encourages experimentation and learning, while also supporting and empowering their employees. In addition to their commitment to innovation, Dyson is also dedicated to inspiring future engineers through initiatives like the James Dyson Foundation and the Dyson Institute. With a focus on respect, empowerment, and equality, Dyson creates an inclusive environment for their employees around the world.

Who Shops At Name

Dyson appeals to technology enthusiasts who appreciate innovation in everyday household products. From those frustrated with conventional solutions to early adopters of cutting-edge gadgets, Dyson's customers are willing to invest in high-quality, ingeniously designed products that offer a touch of futurism to daily life. The company's ethos of empowerment and equality can also resonate with those who value corporate responsibility.

What customers love about Dyson

Here's what shoppers have to say:
  • The Dyson air wrap and nutrafol are giving life to the reviewer's hair.
  • Dyson products are well worth the money, with the V8 vacuum cleaner being incredible and making vacuuming enjoyable.
  • The hair dryer dries long and thick hair faster and in a healthier way, feeling luxurious and lasting for years.
  • The pet vacuum works like a charm, with the added bonus of not having to clean long hair off the paddles.
  • Switching from a corded to a cordless vacuum has been a game changer, making quick cleans easier and more efficient.
  • The Dyson 10 cordless vacuum is a life changer, making cleaning easier and faster, especially with picking up litter and pet hair.
  • The reviewer loves their Dyson vacuum, finding it to be the best purchase they've made in the last 10 years.
  • The reviewer loves all their Dyson products, including the airwrap and cordless vacuum, and enjoys simple tasks like vacuuming or styling hair more because of them.
Cons
  • The performance of Dyson products does not meet expectations given their premium price tag.
  • The high price of Dyson products raises doubts about whether you are paying for quality or simply the Dyson brand name.
  • Dyson lacks the robustness and reliability that can be found in other more affordable brands.
  • The quality of Dyson products does not justify their exorbitant price.

Dyson's Shipping Policy

Dyson offers free shipping on all orders, with a processing time of 1-2 business days. If any part of the order is out of stock, it will be shipped as soon as the item is back in stock. For standard delivery of spares and accessories, the shipping is also free, with a processing time of 1-2 business days. These items will be shipped separately and delivered between 5-7 business days. Unfortunately, there is no information available on international shipping or any shipping deals for purchases over a certain price.

Dyson's Return Policy

Dyson offers a money-back guarantee for their machines, allowing customers to return their purchase within 30 days from the delivery date for a full refund. This applies to machines, accessories, and attachments. For purchases made at a Dyson Demo Store or Dyson Service Center, the return must be made within 30 days from the purchase date. Dyson Direct will cover the cost of return shipping. However, wearable devices such as Dyson Zone have a shorter refund window of 14 days from the shipped delivery date or purchase date at a Dyson Demo Store or Service Center. Dyson Direct will still pay for return shipping in these cases. Refurbished machines and Final Sale items, including the Dyson Airwrap first generation, are not eligible for returns and can only be serviced under warranty. If a machine arrives damaged or the wrong product is received, customers should contact Dyson for assistance. It is important to note that intentional cosmetic decoration or modification that may impact the product's resale, refurbishment, restoration, or usability will void the warranty and return policy.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
50
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This brand offers products that are on the pricey side.
Quality Score
70
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This brand offers products that are on the pricey side.
DTCetc Score
64
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This brand offers products that are on the pricey side.
Target Audience

Innovative problem solvers

Stereotype

Innovator

Pricing Rating
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Sustainability Score
50
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Quality Score
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DTCetc Score
64
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100
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Dyson on Socials

View this profile on Instagram

Dyson (@Dyson) • Instagram photos and videos

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