Aerie

Aerie, founded by [Founders' Names], offers a wide range of women's clothing, from high-waisted leggings to trendy bra tops. With a focus on comfort and inclusivity, Aerie has something for everyone.

Category
Apparel
Socials
78
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Aerie

Aerie is a women's clothing brand that was founded with a focus on being real and authentic, Aerie offers a wide range of products including high-waisted leggings, activewear, swimsuits, bras, bralettes, and women's underwear. The brand prides itself on using the softest fabrics and featuring the cutest prints, ensuring that customers feel comfortable and stylish. In addition to their regular clothing line, Aerie also offers a cold weather collection that includes cozy sweaters, cardigans, sweatshirts, and hoodies. For those looking for activewear, Aerie's OFFLINE collection is designed for movement and comfort, with various collections such as The Hugger, OG, Real Me, and Goals. Aerie also embraces the bra top trend, offering a variety of options including bralettes and tanks that can be paired with different bottoms for a versatile and fashionable look. Whether customers are looking for everyday essentials or stylish activewear, Aerie has something for everyone.

Who Shops At Name

Aerie draws in women seeking comfortable, authentic, and stylish clothing. From everyday essentials to activewear, customers find relatability in a brand that promotes realness. Whether it’s a pair of soft high-waisted leggings or a cozy sweater, Aerie's shoppers are looking for versatile pieces that feel genuine and non-pretentious, aligning with their own sense of self-love and body positivity.

What customers love about Aerie

Here's what shoppers have to say:
  • The bras from Aerie feel good, look gorgeous, and were bought at a cheap price on clearance.
  • Aerie underwear is cute, holds up well, and doesn't ride up.
  • Aerie provides great tracking and customer service.
  • Aerie products are not trashy or overpriced, and value real women.
  • Aerie has cute underwear and clothes that make anyone feel confident and beautiful, with prices that are indicative of the quality received.
  • Aerie markets women as they are, with no retouching, and advocates embracing your "flaws."
  • Aerie styles are very comfortable, especially the vintage lace underwear.
  • Aerie has a breezy, laid back vibe that is more appealing than other lingerie stores.
  • Aerie has a user-friendly online site and often has great deals, such as 7 underwear for $26.
  • Aerie undergarments have a great fit and are true to size.
  • Aerie provides great service and offers free shipping.
Cons
  • The range of sizes offered by Aerie could be improved.
  • The website for Aerie could be more user-friendly.
  • Returns at Aerie stores can be problematic, especially for items purchased from American Eagle's website.
  • Aerie's cancellation policy can be inconvenient for customers who need to make changes to their orders.
  • There have been issues with order fulfillment and customer service at Aerie.
  • Customers have reported poor customer service experiences with Aerie.

Aerie's Shipping Policy

Aerie offers a variety of shipping options for their customers. For orders within the United States, they offer free standard shipping on orders of $75 or more. Orders under $75 are charged a flat rate of $7.95 for standard shipping. It may be necessary for Aerie to send an order in multiple shipments, but shipping charges only apply to the first package. There are no additional shipping charges for additional packages on the same order. Aerie also offers expedited shipping options such as two-day and overnight shipping for an additional fee. However, these expedited shipping options are only available for street addresses within the continental United States. Aerie does not currently offer international shipping. Customers can track their orders and will receive an email notification when their order has shipped. If a package is missing, customers are advised to check their surroundings and contact customer service if it still hasn't been found after 72 hours.

Aerie's Return Policy

Aerie has a customer-friendly return and exchange policy. If a customer is not completely satisfied with their purchase, they can return it for a full refund. Proof of purchase, such as a receipt or order confirmation, is required for a refund in the original form of payment. If proof of purchase is not available, the customer can exchange the item or receive store credit for the current price. However, if a swimsuit or bikini bottom is purchased and the hygienic liner is removed, it cannot be returned. Customers can also return items to any AE or Aerie store in the U.S. for a full refund. If items were shipped, the shipping cost is not refundable. If a customer does not have proof of purchase, they can receive store credit in the form of an AE gift card. Returns by mail are also accepted, and customers can use the online portal to indicate which items they want to return and print a shipping label. Free returns are available for qualifying orders, while a $5 fee will be deducted for non-qualifying orders to cover shipping costs. Unfortunately, exchanges cannot be done by mail, and customers will need to place a new order for an updated item. There is no information provided about the time it takes for the company to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
78
/
100
This brand offers products that are on the pricey side.
DTCetc Score
59
/
100
This brand offers products that are on the pricey side.
Target Audience

Comfortable, Authentic, Inclusive

Stereotype

Comfort-conscious

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
78
/
100
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DTCetc Score
59
/
100
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Aerie on Socials

View this profile on Instagram

Aerie (@Aerie) • Instagram photos and videos

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