The best in
personal care.
196 direct-to-consumer personal care brands, ranked by DTCetc score — led by Prima CBD Skincare. How we score →
The podium
Top personal care brands, ranked by DTCetc score
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Personal care brands are all about helping you look and feel your best! These companies design and manufacture a wide range of products for personal hygiene, grooming, and overall self-care, including items such as soap, shampoo, and makeup. Some personal care brands specialize in a particular type of product, like skincare or haircare, while others offer a more diverse range of products. Many personal care brands also offer online resources, such as beauty tutorials or tips for self-care, to help you get the most out of their products.
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC personal care brand?
Prima CBD Skincare tops our personal care ranking with a DTCetc score of 92/100, based on quality, sustainability and pricing.
How many DTC personal care brands does DTCetc cover?
We track 196 direct-to-consumer personal care brands, each scored and ranked on quality, sustainability and price.
What are the most affordable personal care brands?
Rockwell Razors, Pee Safe, Aárd carry the lowest price tiers in our personal care ranking.
What are the most sustainable personal care brands?
Prima CBD Skincare, Anese, Athena Club lead this list on our sustainability score.