The Best DTC Personal Care Brands

196 personal care brands, ranked by DTCetc score, led by Prima CBD Skincare. How we score →

Top Personal Care Brands, Ranked

1
Prima CBD Skincare

Prima CBD Skincare

92/100
Wellness
2
Armra

Armra

91/100
Wellness
3
Boie

Boie

91/100
Wellness
4
Cabinet Health

Cabinet Health

91/100
Wellness
5
Facile

Facile

91/100
Beauty
6
Good Light

Good Light

91/100
Beauty
7
Kester Black

Kester Black

91/100
Beauty
8
Knickey

Knickey

91/100
Apparel
9
Natural Barber Co.

Natural Barber Co.

91/100
Apparel
10
Axiology

Axiology

90/100
Beauty
11
Daye

Daye

90/100
Wellness
12
456 Skin

456 Skin

89/100
Beauty
13
1999 Beauty

1999 Beauty

89/100
Beauty
14
Haeckels

Haeckels

89/100
Beauty
15
Hello Sunday

Hello Sunday

89/100
Beauty
16
Keeko

Keeko

89/100
Wellness
17
Koa

Koa

89/100
Beauty
18
Ohne

Ohne

89/100
Wellness
19
PÄRLA

PÄRLA

89/100
Wellness
20
Hanahana Beauty

Hanahana Beauty

89/100
Beauty
21
AURA Hair Care

AURA Hair Care

88/100
Beauty
22
Duradry

Duradry

88/100
Beauty
23
Billie Razors

Billie Razors

88/100
Beauty
24
Heyday Skincare

Heyday Skincare

88/100
Beauty

Frequently asked questions

What is the best DTC personal care brand?

Prima CBD Skincare tops our personal care ranking with a DTCetc score of 92/100, based on quality, sustainability and pricing.

How many DTC personal care brands does DTCetc cover?

We track 196 direct-to-consumer personal care brands, each scored and ranked on quality, sustainability and price.