The Best DTC Hair Brands

66 hair brands, ranked by DTCetc score, led by Jack Henry. How we score →

Top Hair Brands, Ranked

1
Jack Henry

Jack Henry

94/100
Beauty
2
Long Wknd

Long Wknd

91/100
Beauty
3
Amika

Amika

88/100
Beauty
4
AURA Hair Care

AURA Hair Care

88/100
Beauty
5
Act + Acre

Act + Acre

87/100
Beauty
6
SolidState

SolidState

87/100
Wellness
7
Divyne

Divyne

86/100
Beauty
8
Crown Affair

Crown Affair

85/100
Beauty
9
Geologie

Geologie

85/100
Beauty
10
Verelle Haircare

Verelle Haircare

85/100
Beauty
11
By Humankind

By Humankind

84/100
Beauty
12
Good Dye Young

Good Dye Young

84/100
Beauty
13
Hairstory Hair Care

Hairstory Hair Care

84/100
Beauty
14
Olaplex Shampoo

Olaplex Shampoo

84/100
Beauty
15
OUAI

OUAI

84/100
Beauty
16
prose

prose

84/100
Beauty
17
Sienna Naturals

Sienna Naturals

84/100
Beauty
18
Strands Hair Care

Strands Hair Care

84/100
Beauty
19
Sugardoh

Sugardoh

84/100
Beauty
20
superzero

superzero

84/100
Beauty
21
The Wrap Life

The Wrap Life

84/100
Beauty
22
Keeps

Keeps

82/100
Beauty
23
Gisou

Gisou

81/100
Beauty
24
Gussi

Gussi

81/100
Beauty

Frequently asked questions

What is the best DTC hair brand?

Jack Henry tops our hair ranking with a DTCetc score of 94/100, based on quality, sustainability and pricing.

How many DTC hair brands does DTCetc cover?

We track 66 direct-to-consumer hair brands, each scored and ranked on quality, sustainability and price.