4AM

Introducing 4AM, the skincare brand that believes in skinimalism. With luxurious all-in-one products, 4AM simplifies your routine so you can do less and do more for your skin. Embrace your lifestyle and let 4AM inspire you.

Category
Beauty
Socials
71
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About 4AM

Unveiling the skincare revolution led by Sabrina and Jade, 4AM emerges as a dynamic brand that reshapes the beauty landscape. This visionary brand redefines skincare through skinimalism – a radical departure from conventional routines. 4AM champions all-in-one luxury products, rendering multi-step regimens obsolete and emphasizing the power of simplicity. As advocates of embracing life's indulgences, they harmonize skin care with personal pleasures, offering uncomplicated solutions for the intricacies of skin. While catering to the lively spirits of their clientele, 4AM extends its influence beyond beauty, contributing a portion of each purchase to The Center, a charitable force supporting the LGBTQ+ community. Fusing Sabrina's beauty expertise and Jade's corporate acumen, 4AM was conceived from their shared quest for effective skincare amidst busy lives. Straying from dictatorial beauty norms, 4AM's creation is an ode to genuine customer desires. Immerse yourself in 4AM's universe and discover their products' potency, as they encapsulate both simplicity and efficacy. Be part of the community that catalyzed their journey and let 4AM's essence ignite your own.

Who Shops At 4AM

4AM attracts lively and modern skincare enthusiasts who crave simplicity without sacrificing luxury. This clientele resonates with the brand's “skinimalism” philosophy, valuing all-in-one products that simplify their routines. Shoppers at 4AM often align with the brand's support for the LGBTQ+ community and seek effective skincare that harmonizes with their indulgent lifestyles.

4AM Pros & Cons according to customers

Pros
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  • Positive sentiments abound as users express their affection for the product. Some note that it accentuated their darker under-eye areas, prompting the suggestion of using an eye serum in conjunction with it.
  • While the packaging is admired for its charm, users also genuinely appreciate the product's effectiveness. Implementing the rise rest routine has left their skin feeling wonderful, with special praise for the efficacy of the "Rise" product.
  • Users experiencing rosacea find solace in the effectiveness of the "4am" product.
  • The night serum is heralded for its exceptional performance. Users recount instances where it helped with skin issues, and the convenience of the one-step application process is lauded. It is also believed to have positive effects on fine lines.
  • Excitement is expressed not only for the fun shipping containers but also for the overall company vibes, creating a sense of enhanced personal coolness. The intention to reorder is resolute.
  • The Overtime Undereye Masks receive acclaim for their effectiveness in brightening dark circles after late nights of enjoyment following early mornings. The added benefit of reusability is a standout feature.
  • Cons

    4AM's Shipping Policy

    We don't have any information on 4AM's shipping policy at this time.

    4AM's Return Policy

    We don't have any information on the return policy of the brand 4AM at this time.
    DTCetc Bottomline
    Target Audience
    Young Adults
    Stereotype
    Tech-savvy
    Pricing Rating
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    80
    This brand offers products that are on the pricey side.
    Sustainability Score
    50
    /
    100
    This brand offers products that are on the pricey side.
    Quality Score
    85
    /
    100
    This brand offers products that are on the pricey side.
    DTCetc Score
    71
    /
    100
    This brand offers products that are on the pricey side.
    Target Audience

    Efficient, luxurious, inclusive

    Stereotype

    Efficiency-seeker

    Pricing Rating
    $
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    80
    This is a placeholder
    Sustainability Score
    50
    /
    100
    This is a placeholder
    Quality Score
    85
    /
    100
    This is a placeholder
    DTCetc Score
    71
    /
    100
    This is a placeholder

    4AM on Socials

    View this profile on Instagram

    4AM (@4AM) • Instagram photos and videos

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